How to Respond to Someone Asking for a Discount

How I got here…

21: Graduated Vanderbilt in 3 years Magna Cum Laude, and took a fancy consulting job.
23 yrs old: Left my fancy consulting job to start a business (a gym).
24 yrs old: Opened 5 gym locations.
26 yrs old: Closed down 6th gym. Lost everything.
26 yrs old: Got back to launching gyms (launched 33). Then, lost everything for a 2nd time.
26 yrs old: In desperation, started licensing model as a hail mary. It worked.
27 yrs old: "Gym Launch" does $3M profit the next 6 months. Then $17M profit next 12 months.
28 yrs old: Started Prestige Labs. $20M the first year.
29 yrs old: Launched ALAN, a software company for agencies to work leads for customers. Scaled to $1.7mmo within 6 months.
31 yrs old: Sold 75% of UseAlan to a strategic buyer in an all stock deal.
31 yrs old: Sold 66% of Gym Launch & Prestige Labs at $46.2M valuation in all-cash deal to American Pacific Group. (you can google it)
32 yrs old: Started making free content showing how we grow companies to make real business education accessible to everyone (and) to attract business owners to invest or scale their businesses.

Today: Our portfolio now does $200M/yr between 10 companies. The largest doing $100M/yr the smallest doing $5M per year. Our ownership varies between 20% and 100% ownership of the companies. Many of them we invested in early and helped grow (which is how we make our money - not youtube videos).

To all the gladiators in the arena, we’re all in the middle of writing our own stories. The worse the monsters, the more epic the story.

You either get an epic outcome or an epic story. Both mean you win.

Keep crushing. May your desires be greater than your obstacles.

Never quit,

Alex

*FULL DISCLOSURE*
I make content to make money - just - on a longer time horizon than most. I want to build trust with business owners so we can find the best ones and help them scale. And if they’re awesome, write them a check and go all the way as partners.

[rafizxDx]

Great idea! Instead of falling into a barter competition ask for more as well.

[Pedro_Iturralde]

Fyi this new content model is literally generating more money for me. So far an avg.1in4 of your new videos applied has generated increase in returns. Thank you.

[thereasoner]

"I will gladly give you a "discount" in the form of a partial refund, AFTER your three friends complete their contracts with me. That's a win/win for both of us."

[wesfin]

If anyone asks for free products, say of course but you gotta post it on your social media first

[danichicago]

This works in any industry. Nice work.

[GavinROfficial]

Love that. Gets them hustling for you before they’ve even paid out haha

[paulaCvenecia]

😅😅😅 the lowering of the tone at the end 😂... The menace 😂😂😂

[TfortLo-qm]

Notice how Homozi doesnt say 'yeah' he says 'Grhghyhha' - this is a power move

[simonharris]

John, Fred and Bob. I'll have that 20 percent off now.

[flamram]

I am going to use that. Thanks for sharing!

[DeezyDesoto]

Fumble first couple seconds in is crazy

[LaGrandeGalaxieConsultsforProf]

Terrific strategy. I'll be implementing that.

[shauna]

I tried this before and the customer said “well I never used your services so why would I recommend you to someone else before trying it for myself”

[savegas]

(I normally charge 300). But for you, i can do 400 at 25% discount. Nobody ever gets a 25% discount from me.

[tykaneshiro]

I close the referred people first then offer my services back to the original friend. I find that to work better because when the friend is in a pinch its always bad referrals to rush the process

[michaeljosephghd]

The answer is 1 of 2 things (unless you CAN offer a discount, but want some super random/cold leads): 1. No. Or 2. If it were up to me I would, but out of integrity everyone pays the same amount.

[Kevin-sryx]

I do I apply this to a lawnmower I’m selling on Craigslist?

[rotaruiulian]

What about when they say we’ll give you work for the entire year? I asked how many projets you think you’ll have next year and he said let me talk to my manager. What should be expected in this situation?

[Jairammm]

But what if they deny should we also have to deny to give discount?

[suvendroseal]

"I don't have three friends that need these services and I still need the discount"

How to respond to this without offending?