What is a go-to-market strategy?

Launching a new product or service? Having a solid go-to-market (GTM) strategy is crucial for success. But what exactly does that entail?

In this video, we'll break down everything you need to know about go-to-market strategies.

Don’t hesitate to keep in touch or see what we’re up to via social media:

Like this video? Be sure to like, comment, and share with other product marketers in your network!

[JaxAngela]

As someone who is moving from brand marketing to product marketing, this is a super helpful breakdown! Thanks so much!

[philipsaint-pere]

This is a great step-by-step execution plan. However, after listening to it carefully, I come out with the bitter feeling that such presentations are addressing rather large size companies featuring multiple departments (marketing, sales, advertising, etc).

For small 25-staff companies like mine where marketing, sales and A&P activities are conducted by a small number of people grouped under one single "Sales" department, would such detailed presentation still apply and be relevant, or should I look at other video presentation resources?

[spryte]

The 'Journey' you have mentioned being Awareness, Consideration, etc., falls under the marketing funnel i believe. The 'journey' would rather be every single touchpoint where the customer has first interacted with your brand until the final purchase occurs.