Your Go To Market Sales Strategy 5 Must Know Steps to a Big HUGE Launch

Go-To-Market Strategy Tip #1: Clarify what your offering does for clients.One of the biggest mistakes I see in sales is that companies get overly excited about the product or service they sell — and as a result, they talk way too much about their offering. When it comes time to introduce that product or service to new prospects, they drone on about the offering, focusing on all the great benefits and awesome features it has.

And while they’re doing that, their prospects are thinking: “I don’t care. I don't care what your offering does. All I care about is solving my challenges, and improving my life."
To avoid this massive pitfall in your go-to-market strategy, take a step back from the actual offering and start to map out exactly what that offering does for clients.

Go-To-Market Strategy Tip #2: Map out your outreach strategy.

So many organizations are haphazard about their outreach strategy. But the best go-to-market strategy requires that you map out what the entire outreach process looks like, from start to finish. When are we making calls? When are we leaving voicemails? When are we sending emails? What do those emails look like? What do they say? When are we sending a package? What are we doing for advertising? And how does this all fit together?

Go-To-Market Strategy Tip #3: Get very clear on who does what.

It's so easy to say, "OK, sales team, this is all you! You have to start contacting people and just go for it." But again, we need a clear plan. Oftentimes that plan requires many different hands on deck to make sure the whole process comes together.

Of course you have the marketing folks who are focused on the marketing piece of your go-to-market strategy. But how do your different salespeople fit within the strategy? Maybe some salespeople are focused solely on outbound emailing to cold prospects.

Go-To-Market Strategy Tip #4: Execute with consistency.There is a tendency with go-to-market strategies to try to get everything done in a couple of days. And quite frankly, that's just silly. Because all that’s going to do is either lead to burnout or a really sloppy go-to-market strategy. Instead, executive with consistency. Lay out the metrics you want to prioritize, and set expectations over the period of a couple months. Then, you can focus on accomplishing those key activities on a consistent basis.
Go-To-Market Strategy Tip #5: Assess how it's going — and tweak.This is really underappreciated. Sometimes we get into a flow and start doing something and it's kind of working, so we just stick with it. We never look back. But the most effective go-to-market strategies are dynamic. You should be testing a lot of different things, because by definition a go-to-market strategy is new, and we don't know exactly what's going to work.

Ultimately, you can see that your go-to-market strategy is a process that continues to repeat over and over again, as you assess what's working and then continue tweaking.
 
So, there you have it. That’s the ideal go-to-market sales strategy in 5 must-know steps to a big, huge launch. I want to hear from you. Which of these ideas did you find most useful? Be sure to share below in the comments section to get involved in the conversation.

[adambierzniewski]

All the best from Poland. You are incredible! Excellent tips on new an WORKING techniques. My sales are going up and not only sales but my turnover, which is even more important. Clients see the value of my expertise. Thanks a lot!

[aureamaceda]

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[caponeyboy]

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[CullenJames]

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