Harvard i-lab | Startup Secrets: Go to Market Strategies

Find out why it can be twice as important to get your Go-to-Market right, even if you've engineered a great product. Get to understand the strategic and tactical frameworks needed to enter a market and occupy a dominant position. Learn how to develop your "brand essence" and integrate other key marketing assets so that you can pursue an impactful sales and marketing approach.

[kennedymills]

While bitcoin's wild <price movements might seem random, they are often driven by the same fundamental catalysts as in the traditional markets. Some claim bitcoin is impervious to shocks that affect global finance; it's a hedge against things like inflation and a sure bet against tides of uncertainty. Moves within traditional finance can boost or burn bitcoin's price because they determine how easy it is for financial epicenters like Wall Street to invest in bitcoin...Keeping all this in mind, it is important to trade with the right strategy when going into the crypto world. Kennedy Williams has been doing a great job reviewing all chart, trade and techniques on BTC which has enhance the growth of my port folio to 19BTC lately...

[ameliapenelope]

The trading doesn't care if you're smart. At the end of the day, is a contest of discipline. Ultimately, those who do the best manage the risk relationship the best. And that takes more than just intelligence. Fortunately for me I came across *’Natalie* *Andrea* *Bows’* while searching for answers on the internet. Under her tutelage I was able to avoid making mistakes and loosing money. I am up 150% in profit currently.

[leiwei]

Lately, it’s been so rough for me trading on my own because I have had so much losses. I use to trade so well using Demo. I think the real market is manipulated. Please, can anyone help me out or tell me what I’m doing wrong.

[billyehart]

< I totally agree with what you are saying....The fact is, BTC is the future of crypto and the questions traders ask themselves now if this is right time to invest? before jumping into conclusion i think you should take a look at things first. for the past few days the price of BTC has been fluctuating which means the market is currently unstable and you cant tell if it is going bearish or bullish. while others still continue to trade without the fear of making lose, others are being patient. it all depends on the pattern with which you trade and also the source of your signals. i would say trading has been going smoothly for me, i started with 2.5 BTC and i have accumulated over 11.6 BTC in just three weeks, with the trading strategy given to me by expert trader Henry Marlow.

[txterbug]

At first I’m thinking “wow these websites and ads look like shit!!!” Then I realized this video was nearly 10 years ago 😂

[thsieh]

Man I really hope i was not in high school when this speech was given. Alot of ppl who had listen to the hubspot founder would probably be making million now. He was calling it right before it become mainstream. However, I do not think that being extreme on inbound is completely right. The outbound marketing still work and you see alot of company and business being successful with it. Combining the right amount between the two is probably the better way.

[Greg_Chase]

The question posed near time 47:05, "how big a market should a new startup company go after?"

I was surprised at the answers, owing to my expectations of the admissions criteria at Harvard.

I've done this in tech startups. Always start small:
1) your product/service/Value prop will NOT be correct initially, and a tiny initial market helps you figure it out (think of 'stealth mode' startups for e.g.)

2) the practical part: you lack the resources to successfully serve a large market, EVEN IF your Value Prop is nailed

IT SEEMS RATIONAL for a founder to say "We cannot limit the size of the market we're targeting! WE NEED MONEY! SELL TO EVERYBODY, ANYONE WHO WILL BUY!"

That seems rational but it will ALMOST NEVER WORK. Do not "pre-ruin" your brand by going after a huge audience you lack the resources to make happy. Pick a small audience. Perfect your product, service, Value proposition. Make it IRRESISTIBLE.

THEN broaden your market. You'll have a polished offering/value prop, and you'll have some $$ to service a larger audience.

'Stealth mode' startups are a "thing" for a reason.
.

[stevenpaul]

Putting our time and effort in activities and investments that will yield a profitable return in the future is what we should be aiming for. Success depends on the actions or steps you take to achieve it.

[MichaelSkokNBVP]

thank you! I am happy to pull it together and your feedback will encourage the many people who contribute to this

[reggaeism]

Unrelated… I cannot get over the fact that his name is Michael Scott… love it

[sanaahmad]

Where can i find the video they keep talking about which seems to be a prerequisite for this lecture, where they have discussed all of the marketing strategies in detail?

[ingilizanahtar]

It would be great if it had subtitles. In order for the hearing impaired to benefit

[troooooper]

are these videos part of a course, where is that course. I want to watch them in order.

[semujjuderickscofield]

Thank you Hi, have watched this after 10 years, but all the content is insanely great.

[amorosogombe]

I was so lost on the whole sales and marketing side of my start up. So I sat down and watched lectures one and two and this one and sat down and decided to build a 'go to market' canvas. It's been invaluable. I've seen what customers segments are truly responsive to our product. I've seen how to mix our inbound and outbound and what inbound and outbound is worth doing and where. I've managed to create a unified brand message for a two sided (user - payer) marketplace where the value propositions to the different parties is completely different, that's not easy. So thank you for this. I'd love to share my canvas because I think it basically synthesises the whole thing into a one page sheet and helps people see a unified big picture of this very complex topic. Thank you so much. Open sesame moment gained from this. Thank you.

[NaderAminifar]

I was so pumped. Thought she's saying Michael Scott

[LamZL]

Michael Skok... not Michael Scott HAHA

[seojosep]

Amazing. Incredibly valuable! Thank you very much!

[abikelife]

That last description of shoveling in money to Google ad words is exactly the way that I started out. And like was earlier mentioned, the usefulness of a podcast for marketing is also how I went about it. After building a YouTube channel for my start up, providing free information and instructions on the channel, it completely replaced my ad words budget expense. All done free, with just the expense of spending a little time. It's very successful to advertise and market your product to prospective clients in a way that doesn't seem like you are actively advertising to them, and trying to sell them. They also call this the information age, where clients are doing more and more research, comparing, and looking up the reviews of a product. So I was able to provide free information and technical support that was a marketing outreach but didn't seem that way at all. I really like this concept of inbound marketing. And yes, for websites and YouTube, content is king! Have to consistently put out great content. And that is why they call it "building" a website, it takes some time to gain the search ranking and authority, and have to just keep pumping it out!

[eagle]

For God so loved the world, that he gave his only begotten Son, that whosoever believeth in him should not perish, but have everlasting life. John 3:16 KJV, Ephesians 2:8-9, Jesus Christ is the only way.