UNDERSTANDING The Indian Consumer Market ft. Shantanu Deshpande | FO 62 - Raj Shamani

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How To Build 1000 Crore Brand? @thebarbershopwithshantanu6670 On Work Life Balance, Consumers & Branding | FO 62

In this latest episode of Figuring Out Podcast we are in conversation with Shantanu Deshpande, Founder and CEO of Bombay Shaving Company and we have discussed:

- Founder's life
-Work life balance
- Team building
- Spending mentality in India
- The Global Market
- The consumer behaviour
- How to build a multi Crore Business?

Deepu Panicker, Rohit Jaiswal, Shantanu Deshpande, and RaunakMunot, all colleagues, launched Bombay Shaving Company in 2015. Shantanu was a software developer for McKinsey in the United States of America when it all started.

Shantanu's curiosity was piqued after a casual conversation with a friend who was interning at Harry's, a New York-based shaving company. Shantanu realised that India could benefit from a revolution in the grooming space after his friend mentioned how shaving brands in America are challenging the likes of Gillette and PRO.
Shantanu then surveyed his colleagues, relatives, and the general public about shaving practices and concluded that no one enjoys shaving because men despise the everyday routine. Bombay Shaving Company was born as a result of this.

Bombay Shaving Company raised $ 9 million in funding since its inception and now sells more than 40 products across four categories (shaving, bath, beard and skincare.)

Shantanu's Social Media Handles ⤵︎

Instagram @thebarbershopwithshantanu

Twitter @shantanukd

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Timestamps:

00:00 - Introduction
03:18 - Smaller cities are better than Tier 1 cities
06:38 - Why is greed good?
08:05 - Economy Vs Business in flights
13:36 - Flipkart Vs McKinsey
15:38 - Superpower of Founders
18:17 - How do you develop connection with your team?
24:15 - Raj’s biggest mistake in his entrepreneurship journey
26:19 - Biggest mistake of Shantanu in Bombay Shaving Company
29:49 - Founders should not be optimistic?
36:20 - Why did you choose entrepreneurship?
42:11 - Every successful person is privileged
44:05 - Wealth vs Privilege
50:38 - Parents on their kids success
54:45 - Biggest opportunity for our generation
56:51 - American Investment in India
57:27 - Story behind Bombay Shaving Company
1:04:50 - Large businesses vs startups
1:07:51 - Brands in India
1:11:52 - How to find the startup idea?
1:19:22 - How to judge the value system of Founders?
1:24:53 - 3 important things in startup ideas
1:27:32 - Most successful unsexy businesses in India
1:33:54 - Why Parachute is successful?
1:37:01 - Consumer brands in India
1:38:07 - Should businesses be profitable from beginning?
1:42:17 - How do founders make money?
1:47:13 - Work life balance
1:53:15 - Shantanu on his 18 hours work Linkedin post
2:00:14 - How to build a brand?
2:05:04 - Next big opportunity in India?
2:07:45 - How can we improve?
2:11:26 - Interview round for CEO of Bombay Shaving Company
2:17:22 - Conclusion

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My gear for shooting this video:

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About Raj Shamani
Raj Shamani is an Entrepreneur at heart that explains his expertise in Business Content Creation & Public Speaking. He has delivered 200+ speeches in 26+ countries. Besides that, Raj is also an Angel Investor interested in crazy minds who are creating a sensation in the Fintech, FMCG, & passion economy space.

To Know More,
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About Figuring Out
Figuring Out Podcast is a Candid Conversations University where Raj Shamani brings raw conversations with the Top 1% in India.

[rajshamani]

Subscribe To Our Other YouTube Channels:-

[satyajitsahu]

Someone wrote "maturity when .... Not gonna make you successful", I think maturity is when you pause for a moment and think if you became a successful entrepreneur and Raj calls you for a conversation, how would you answer these questions!
Shantanu's own podcast, and here with Raj, is so incredibly insightful, he always comes across as someone so articulate, someone who understands the startup business so well.

These podcasts are my go-to podcasts when I'm in a long drive or doing chores. So much better than watching other nonsense on TV or whatever.

[pujagaidhani]

This podcast is just crazy. It has blown my mind insanely. Bombarded with out of box thoughts. Now I am come to know that only why successful people are saying that "you become what you think". Loved it.

[messiahhardware]

The greatest problem in communication is the illusion that it has been accomplished. This hit hard ! 😊

[ashutoshnayak]

If anyone wants to build a consumer brand from scratch, this is the podcast. Man what insights. I keep coming to this podcast and everytime I get new insights from this. Shantunu man one day would love to meet you and hear from you. Thanks Raj for this gem of a episode. The wisdom it shares here, it's wild.

[indiansniper]

*Lessons-*

1. TAM can be emotion
2. Curosity, resilience
3. Value check
4. 'Good friendship with good people for good amount of time '- hire them
5.'learning consumer shift'
6.'Show off proposition' should be there of your product. Brand value.Eg- Redbull.
7. Sometimes unsexy businesses have very sexy financials.
'Take Insecurity ideas'- pet safa, keshking etc
8. Make 20 crores fast. "Once you tasted blood, you will crave more"
9.Distribution is most imp. Distribute like a boss.
10."Dukaandaar ko believer banao" means distribution in hand.

[rgt]

Maturity is when you realize, just watching the motivational content and feeling good about it, is not going to make you successful 💯 😔☹

[rahulnair]

An absolute gem of a podcast. And what a phenomenal leader and a human being, I hope more people interview Shantanu so we get to hear more of his thought process and get to learn from him. Have rarely seen any indian business leader with such levels of intelligence coupled with genuine authenticity. "Off the charts" as Shantanu would say!

[prachipatni]

THIS PODCAST WAS AMAZING! 🔥🥇🔥🔥
Idk how did you guys made me stick to my screen for 2 hours straight!!! Its was a greaaaat conversation and i learned a lot of things! 👌🏼 💯

[shobha]

It’s really crazy. I run small business and this episode forced me to share to my friends. Thoughts and points which were shared in this episode made my eyebrows raise so many times. This is real meat. I am so thankful to you. Such a valuable Time I spent today watching this. YouTube’s one of the gem content. Loved it.

[dr.b]

Awwww you are such good sons!!! Keep it up. Your parents did a great job in giving you a great foundation & value system. They are very fortunate.

[sarvagyamahajan]

I just want to say i love Shantanu Sir as a person what a man so much full of love much love

[utkarshnagar]

Just Wow!👌 Love the conversation 💖
This is the best Podcast I watched this Year 👏 ❤️ 👍

[YourGrowthZone]

Best PODCAST I seen, seen all 2:20 Min long without break, great

[ammartiger]

Ur Questioning is so good u cover the whole thing from ur guests...Love you Raj

[vedantjoshi]

@Raj Shamani Why don't you start making offline get-togethers for aspiring entrepreneurs where you invite someone like Shantanu Deshpande on your set and charge a fee from each person who comes in the hall/auditorium. Just a suggestion.

[RamandeepSingh-qcyf]

Mind Boggling Conversation, Raj I think this is best podcast you had till date.

[Dilesha_Goel]

As you talked about building brands and products, ever thought of building a service which everybody attunes to, Have someone who has made a great service company and has earned huge. .. Thankyou

[Rishi-vwnw]

So far one of the best podcast i have ever heard. It changed my perspective and thanks for bringing Shantanu here and have this amazing podcast

[sachindeshmukh]

This is the best thing I have seen on internet. Blown away with whatever heard here 🙏