EngageMint: Decoding Indian Consumer Behaviour with Ankur Warikoo

Here's the official video of an interactive session conducted by Ankur Warikoo at EngageMint 2018, Bangalore.

About the session:

1. Understanding the different facets of an Indian consumer’s buying behavior
2. Understanding the context of buying behavior closely and why experiences matter to the Indian consumer
3. Intersection of time and money affects consumer behavior
4. Analyzing the trust deficit and why it affects user behavior
5. Navigating cultural differences to avoid creating a bad brand experience
6. How the Indian masses operate online in terms of user behavior and what it reflects for consumer businesses

About the speaker:

Ankur is also an accomplished public speaker offering key insights about the human psyche, consumer behavior, and how it all combines to affect business growth in the long term.

About EngageMint:
EngageMint is a flagship initiative of WebEngage which celebrates the union between technology & the human side of businesses. EngageMint’s purpose is to equip professionals with new ways of thinking, enabling them to create great customer experiences in their respective domains.

About WebEngage
WebEngage is a full-stack marketing automation and customer data platform for consumer businesses. We enable multi-channel user engagement across the users' lifecycle through Web Messages (notification, survey, and feedback), In-App Messages, Push Notifications, Emails, Text Messages, Facebook, and WhatsApp.

Going steady on the mission to humanize all of the world's websites and mobile apps, we are assisting thousands of customers in 50+ countries. From enterprises like eBay, Lynda, Sendgrid, Snapdeal, MakeMyTrip, Avaya, Souq, etc. to thousands of startups worldwide, we are helping them ‘Engage, Retain, and Grow’.
----------------------------------------------

Lastly, don't forget to follow us for the latest updates from the world of marketing automation & customer retention:

#EngageMint #StopMarketingStartEngaging #WebEngage

[himaniagarwal]

@warikoo Your thoughts make my days productive!