Understanding consumer behaviour, from the inside out

Hilke Plassmann, INSEAD Chaired Professor of Decision Neuroscience and Associate Professor of Marketing at INSEAD, joins us to discuss how recent advancements in her field afford unprecedented insights into consumer choice.

[Jazmyn_Music]

Can I just say it was so awesome to come across a video with a female professional who was pregnant still be welcomed as a guest and a leader in her field. So incredible to see ❤️

[felipebohorquezalvarez]

Title is misleading, I didn’t understand anything about consumer behaviour, but I now I understand what her career is about and how it helps corporations. The questions asked to her only let her to talk about her job not her work, nor the concepts and how they become aplicable. Even within the same 5 minutes, another set of questions would have take better advantage of the opportunity of having such brilliant and knowledgeable scientists right there ready to share her life’s lessons with us.

[akeemjames]

Neurobiology isn't simply some science course at your local university taught by professors with research experience. It's also a field that marketers enable in order to optimize their understanding of human behavior in a consumer perspective.

[wyldeboiy]

Mindfullness... being aware of your focus and where you focus

[НатальяГалимова-чи]

Very interesting interview, watched in one breath. She told me a lot of interesting things.

[nycto]

Its my goal and dream to study PhD in Decision Neuroscience or Consumer Behavior! I'm currently an undergrad student of Business Administration with major in Marketing.

[Matthew]

The invaluable insights in this content are transformative. A book I read with like themes reshaped my perspective. "The Art of Meaningful Relationships in the 21st Century" by Leo Flint

[China-bizvalueinstories]

Don't need any neuroscience to tell you that price tags affect people's perception and preference of wine's taste. Very often we are confused if consumer behavior researchers are helping practices first, or they are trying to fake its importance before practitioners just to get funding for more foundational science discovery. All that you need to understand consumers are big data-based relationships plus focused observations of their experiential journeys.

[CastleHassall]

I'm pretty sure that wine experiment was originally conducted by other people

[annyeonghaseyoyeoreobun]

Anyone could pls tell me what he said at 0:17 and 1:22
Many thanks😥

[prioriconsultoria]

You COULD have done it a bit more boring. Glad you didn't, tho'

[invisiblewings]

Frozen boiled cooked baked of anything is deathly for body. Its called Slow death.

Eat everything fresh and in its original form as mature has given it. You will feel amazing

[hoffer-gelr]

i can not understand your English sorry