Neuromarketing: Decoding the consumer mind | Shikher Chaudhary | TEDxMICA

Cognitive Neuroscientist Shikher Chaudhary talks about how an understanding of the human brain changes how we market and advertise to consumers - complete with a live brain mapping experiment on stage. As the head of the India division of Neurons Inc, a global applied neuroscience firm, he works alongside some of the biggest media, retail, FMCG and technology companies to provide subconscious insights into consumer behaviour.

A cognitive neuroscientist , writer and entrepreneur, Shikher Chaudhary is the Director of the Indian division of Neurons Inc., a global applied neuroscience company. When not extolling the virtues of meditation, he spends his time lecturing at universities, bridging the gap between academia and industry. A graduate from King's College London, Shikher specializes in research on attention and information processing . He frequently collaborates with fellow neuroscientists from across the world to develop consumer specific neuroscience tools.
A certified qEEG practitioner, Shikher studies cognitive neuroscience with a focus on human attention, information processing and decision making. This enables him to explore how consumers make decisions and helps businesses align their messages with the interests, desires and moods of consumers and reach their target audience on a subconscious level.

[Monteagudo-rw]

In my opinion, Shikher Chaudhary's approach to marketing through cognitive neuroscience is revolutionary. It reminds me of how Reputation House leverages in-depth insights to tailor strategies that resonate deeply with their clients' audiences. They have a knack for understanding the nuances of consumer behavior, which has significantly BOOSTED our brand's engagement. If you're curious, highly recommend looking into Reputation House's successes.

[its_samiawan]

A very useful and great insight about consumer behaviour. People don't know what to desire and what they need.

[ishitandon]

Couldn’t have been a better explanation than this.
The examples used were so accurate.

[lubabalomengu]

It's like listening to someone narrating Martin Lindstrom's 'Buyology'

[BhaskarChakravortiBengaluru]

Shikher your presentation was brilliant. If you saw my feelings after listening to you, you could see the delight in me for your insights in decoding the consumer mind.

[thefab]

Great content and very useful for accurate marketing positioning for brands and companies. The first book I read about Neuromarketing was about 2014 and since there the technology and new methodologies provided us new insights every day.

[manikchopra]

A simplified explanation of some very complex concepts! Cheers!

[priyankadatta]

Interesting and informative for marketers. So much investments into advertising by all the companies and most times actual customers can’t relate to them or brand don’t get the impact as they desire.
Consumer neuroscience is definitely the need of the hour.

[claritywithteekay]

Super interesting, I want to have this man on my show

[edkraft]

I'd always heard and beleive it to be true that pepsi contains more sweetener than coke and therefore they win that challenge with most people- even with people who don't always love really sweet drinks. This sugar rush gives the initial preference but it doesn't always last- ie it's just too damn sweet to enjoy the whole drink as much as coke SO while I love this talk and the speaker I do think there's more to the coke vs. pepsi piece than just branding vs. preferred taste

[palashkhandelwal]

Yes, It can help . But if major decisions are being taken by subconscious mind then why are making marketing so complex ?