STP Analysis in Marketing | STP Model with Examples | Market & Consumer Analysis | Management Talks

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Hello viewers,

STP model is a very famous term in modern marketing. STP stands for segmentation, targeting, positioning. STP analysis is a continuous process to well place your product in the market, the First step of the STP model is segmentation, according to Philip Kotler Segmentation means subdividing the market into distinct and homogeneous subgroups of consumer. In simple words, we can say that it is to divide the market on the basis of the consumer's characteristics. There are mainly 4 ways to divide your market in different segments 1st geographic, 2nd demographic 3rd psychographic or 4th behavioural segmentation

Targeting refers to determining which of the segments uncovered should be targeted and made the focus of a comprehensive marketing program. In simple words, targeting is to select a segment from the market. Generally, there is 3 targeting strategy. 1st undifferentiated targeting
2nd strategy is single-segment targeting and 3rd strategy is a multi-segment strategy.

Positioning means to ensure that a brand occupies the right spot in the mind of target consumers. Positioning is the means by which goods and services can be differentiated from one another and thereby give consumers a reason to buy

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what we have covered:
what is stp analysis?
what is stp model?
stp analysis of volkswagen.
stp analysis for pepsi and coca cola.
stp analysis of rin.
stp model for marketing.
stp analysis for thumps up.
stp analysis of Hindustan Unilever or hul.
stp analysis of p&g.
stp analysis with example
stp model with an example.
what is segmentation?
what is segmentation in marketing?
what is postioning?
what is positioning in marketing?
what is targeting?
what is Targeting in marketing?
how to do stp analysis.
stp analysis for new product.
stp analysis of amazon.
stp analysis definition.
stp analysis full form.
stp analysis segmentation.
stp analysis positioning.
stp analysis targeting.
stp analysis steps.
stp analysis meaning.

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in my last year of digital marketing and I couldn't wrap my head around this concept. Honestly thank you so much for this video, it really helped !!😭

maricoscar
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Very good video broken down with relevant examples. I don't understand the language in the ads, but the use of them made your points very clear. Thank you!

mett
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This is my first comment i am doing on YouTube because the concept explanation i got today is marvellous, thankyou ma'am

omkhanna
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Complex thing easily explained. Great job !

mislammail
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Really a great video with adequate examples and proper explanation. Why have you stopped uploading ?

bhushanmohite
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VERY WELL EXPLAINED, THANK YOU MA'AM.

iamkeshuvi
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Nice video really helpful for revision purpose

mayursinhbarad
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Amazing🔥🔥 explanation more vedio please ... ( From 🇱🇰 )

puwakdandawemuhandiramgera
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good luck. you channel have clean future. iw ish you all

isurudilshan
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Plz make more videos.. ur presentation is amazing 👌👌.. make the topic more ease to understand .. thnq

poojaishusaini
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Excellent attempt at explaining the things...

AbdulGhaffar
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Very well done🔥🎖️ Great work done by you all❤️🔥💪👍

shivapurohit
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Thank you so much for such an insightful video
Very nicely explain👍🏻

vaidehipatel
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Awesome video!! & Great examples, makes it more easy to understand😍😍

poojathakkar
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mam its really helpful thankyou so much and keep uploading these kinda stuff👍🔥

kanishkarunakaran
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Wow..you guys are amazing😍♥️
Very well explained

purnimalakshman