The Disturbing History of Coca-Cola

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This video covers the INSANE story of Coca-Cola. This MagnatesMedia mini-movie documents the history of Coca-Cola, along with some of Coke's biggest scandals, controversies, and marketing successes.

This Coca-Cola documentary begins by looking at the early beginnings of Coca-Cola as a patent medicine in the 1800's, created by John Pemberton. We then examine Coca-Cola's marketing strategy, and how it pioneered many marketing tactics that are commonplace today. We then move on to how Coca-Cola profited from war, and how Coke managed to expand globally so rapidly (and create Fanta in the process).

Next, we look at some of the biggest accusations against Coca-Cola, such as the claims made by the stop killer coke campaign involving union leaders at Coke bottling plants. We also look at Coca-Cola's approach to the negative health effects of its drinks, including the disastrous launch of Dasani in the UK. And finally, we look at the ongoing battle between Coke and Pepsi, and how Coca-Cola created New Coke, that was simultaneously both a marketing disaster, and and one of the greatest business moves the company has made.

Whether you're an aspiring entrepreneur looking to learn lessons from successful businesses, or you're simply interested to understand Coca-Cola's dramatic history, this MagnatesMedia business documentary about Coca Cola has everything you need.

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⌛ Coca Cola Chapters:
00:00 Prologue
00:44 Chapter 1: How Coca-Cola REALLY Began
04:51 Chapter 2: The Spectacular Rise of Coca-Cola
10:11 Chapter 3: The Lucrative Business of War
14:40 Lingoda Special Deal
15:46 Chapter 4: Coca-Cola's Secrets
25:52 Chapter 5: New Coke - The Greatest Disaster

DISCLAIMER: I'm not a financial advisor or journalist. I may receive a commission on affiliate links used. All content used within the parameters of fair use. Please view our About page to contact MagnatesMedia.

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Thank you for watching this MagnatesMedia documentary, I hope you enjoy.

MORE FREE BUSINESS MINI-MOVIES:

[MagnatesMedia]

Hey legends! This video was a longgg time in the making. Trying to cover over 100 years of history in 1 video was an interesting challenge, but hopefully you like the end result. 😅

We look at how Coca-Cola began as a dodgy patent medicine, the marketing genius that made Coke so successful, how Coca-Cola profited from the war, the very dark consequences of what Coke has done, and even how they made one of the most successful mistakes ever. There’s obviously loads more than that too, so sit back and enjoy 😉 (I would say grab a nice cold glass of Coke, but given the contents of the video... maybe not...)

AND FINALLY... please remember to turn on the notification bell if you want more free mini-movies like this! There’s also loads of other documentaries already posted on MagnatesMedia to watch whenever you want!) Thanks again for all the support! 🔔

[westcoastghost]

Man it’s actually ridiculously sinister how 90% of the common brands we see today came to be, scary.

[bad_money]

This company is so big, I’d bet their bottle caps would become the currency in a post-apocalyptic nuclear wasteland.

[FEMA_Region__Slave]

“I’d like to take this time to tell you about this video’s sponsor; Coca-Cola.”

[kujznfq]

As an architect I was involved in designing a Coca-Cola bottling plant In Sydney Australia. The vault that stocked the Coca-Cola concentrate was specifically designed with reinforced concrete that was anti corrosive and had to be able to contain an explosion . And you people drink it. ! Go figure.

[jakub]

I remember my grandma said she used Coca-Cola for cleaning her sink and didn't even know it was drinkable. The best part was that Coca-Cola actually did clean my grandma's sink just crazy 🤯

[mirowo]

4 years, 3 months and 30 days. Like a recovering alcoholic keeps track of his last alcoholic drink, I keep track of my last Coke. Even after so much time, I often still crave for this drink. That's how I addicted I was to the stuff. I'm now 20kg (44lbs) lighter and I feel much better. Keep away from this poison kids! Especially if you're sensitive to addictions.

[uopbrrf]

y'all skipped the question of the switch to corn syrup. i mean, it can't be the original formula, since the coke of the 60s was made from pure cane sugar. and nowadays it reads " corn syrup"

[randysaber]

You fail to mention that coke changed their recipe using corn syrup instead of good Ole sugar for sweetner

[sherrymiller]

I love Coca-Cola more than ANY other drink! But the amount I drank each day (addiction) was causing my weight to skyrocket over the years. So... I stopped drinking it (I hate diet colas) and went to flavored water. My weight slowly began to drop, w/o any dieting what-so-ever. That was about a year ago. Yes, I miss it. But I know I made the right decision for ME....

[MustafaKKurd]

I mean the documentry is amazing and informative, But what I like the most are the edits, Man these edits are The effort you guyz put in to present it is Just amazing. The VO, The sound design the animations and the story it self just amazing. ♥

I wonder do you guys have any editing course. I will definatly opt for it.

[pigalleycatemanresu]

The alcohol was not eliminated from the formula in the 1880's because of prohibition, as you state. National prohibition (the 18th amendment) was not passed until 1919. Alcohol became even more common in patent medecines after prohibition.

[rickdupuy]

I previously worked for a High Fructose Corn Syrup (hfcs) refinery. The refinery was supposed to meet food grade standards per the FDA. This place was a complete joke! The corn they used to make hfcs was stored inside huge corn silos that were infested with rats. The rats ate the corn, and defecated and urinated on it. As the corn would be transported by conveyors, sometimes the rats would get mutilated by the conveyors spreading their carcass remains all on the corn, including body tissue, organ tissue, and blood. Totally gross! This Refinery supplied hfcs to none other than Coca Cola!
I started a grass roots organization in order to inform consumers. I have been in touch with Coca Cola''s board of directors, and they refused to meet with me to see the evidence I have. Co=workers had tried to get the FDA to intervene but they never did.

[alexde]

The production quality is insane. How does this channel not have millions of subs? Mark my words that it'll have a million very soon with this quality content!

[layoutdesign]

Outstanding. Coke was actually banned in India after all the issues highlighted in your documentary. Great work.

[robertagabor]

When I was growing up (in the deep South), my grandfather owned a "general" store. That means he sold a variety of things, not just groceries. In front of his story there was an ice box and he kept soda pop there. There was Dr. Pepper, Nehi, Pepsi, R.C. Cola, Orange and coco cola. I remember being in the store sometime and people would come in would ask for "a dope." This was NOT a narcotic, it was just Soda. I learned later that many, many years ago coca cola did have some "dope" in it. But my grandfather. who also preached in our church from time to time would never have allowed that.

[tbone]

Interesting thing about the taste tests: these results do NOT apply when people have full servings of the drinks. Pepsi is slightly sweeter, and people tend to prefer highly sweet things in small doses since sugar is difficult to come by in nature. New coke tried to replicate this, but when people had bottles it would be saccharin. So things that are too sweet actually do better in taste tests when it’s little shot glasses full. This is actually part of the reason Pepsi did these studies because they knew what the result would be before they did it

[dennya]

I subbed after the line " you don't build an empire selling sugar by telling the truth". So epic.

[joycejean-baptiste]

So where did the cocaine in coke come from? Back in the 1980's I read something about the early days of coke, that it originally had cocaine as an ingredient.

[CrossOfBayonne]

As a coke drinker myself the main plant that makes everything is the Atlanta factory, During WWII coke was very popular among soldiers and marines in both theatres