The Truth Behind Brands' Secret Formulas & Recipes

Why brands are so protective of their signature formula or recipe. Is there really a thing like "secret formula" or it's just that you are being persuaded into believing that such a thing exists. What would happen if you steal the coca-cola secret formula? Watch this video to find out.

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Whether it be the McDonald's iconic sauce on big Mac, KFC's unique spices mixture or Coca-Cola's flagship sugar concentrate - the secret to the success of these products is believed to lie in their formula of ingredients. Because companies keep these formulas a guarded secret and no one from outside of the company can get hold of these recipes, these products, and their tastes can simply not be replicated by another brand, making them unique and thus, irreplaceable in the market.

The reality is that the Coca-Cola secret formula isn't really a "secret", so spending millions of dollar to get this doesn't make sense. The exact formula is known to many people around the world and any talented chemist can recreate the formula to an extent that it's indistinguishable from the real one in a blind taste at a much lower cost.
For decades, Coca-Cola has used this rumors about "secret" formula to enhance consumer perception of Coca-Cola‘s specialness. By insisting that the recipe is a trade secret coca-cola creates a mystique around the product that helps promote a certain image in the minds of customers. While what really "special" about coca-cola is its branding, the nostalgia behind its history, and its chain of distribution - which can't be copied.

People may buy fake "Gucci" bags because the original ones may cost a liver and kidney but why would anyone buy a slightly cheaper coca-cola drink from a nameless brand when one can easily afford the real one? Not many people would buy something that tastes like a coca-cola drink in a Pepsi bottle either.
Similarly, a newly founded "SideNote's BigMac" may have the same recipe as McDonald's but this doesn't give you the happy clown guy and the billions of dollars of marketing power.

[detectivetacco]

Thumbnail : talks about kfc, cola and other brands

90% video about Coca-Cola...

[galaxymew]

I want an action movie about some guy trying to steal the Coca-Cola formula

[rea]

I can't believe people went in the street to protest against the new recipe. Get a hobby, mate!

[OfficialSamuelC]

We live in 2019. Anything can be run through a machine and the ‘secret ingredients’ found out. People could replicate it easy but there’s no point, they wouldn’t stand a chance against the big brands that are already established and would be sued to high heaven. But nothing is a secret, if someone wants to find the ingredients and amounts, a run through a sampler/analysing machine will give completely accurate amounts. It’s been covered years ago. It all comes down to the brand power, and not the ingredients. People could replicate all these amazing product recipes but would be pointless because they’d lose to the original brand every time.

Glad to see a video covering it. People really believe secret ingredients really can be kept secret nowadays.

[StrzelnicaFX]

But coke taste differes across between the countries so I dont quite get the hype with the recipe.

[Xilog]

11 views for content better than most news channels.


thonk

[ThisisBarris]

Does it though? I mean Coca-Cola's "secretness" is barely my first thought when I buy a coke haha but I agree that Coca-Cola is a marketing giant, and I guess the secrecy is part of that.

A great video my friend!

[beauknowz]

Ha! What's the secret? Three most addictive ingredients: Sugar, Caffeine, & Coca Which is why two of the richest men in the world bought it in 1988

[Disobayish]

This video shoulda been called the truth about Coca-Cola you hardly mentioned Big Macs and KFC

[meccanorama]

There is, or at least was, an official McDonald's video here on Youtube where the chef shows you how to make your own Big Mac at home. Includes making the secret sauce from scratch.

[Guy_W_Majimapfp]

Me:reads the composition*
Coca-cola:He's too dangerous to be kept alive

[IAmLmystery]

yes nobody knows how to read the back of a bottle

[EmperorBuppy]

Hey friend! Thanks for the really interesting videos, I'm a new fan! However there is a minor correction near the end of this video you've made: when Coca-Cola released the "New Coke" in the 80's, it was purely a marketing stunt intended to upset their own loyal fan base, knowing when they "retreated" back to the classic Coke that their fans would be ecstatic and drive up sales (which had been in a slump for years). Needless to say, loyal fans fell into this marketing ploy and did exactly what the marketing team anticipated. In fact, the Coca-Cola Classic moniker was developed prior to public release of the New Coke, in anticipation of the endgame reversal of driving up fan base and improving sales. Malcolm Gladwell wrote extensively on this subject in one of his books, and again in his columns.
I'm impressed with your videos and presentation. Keep up the great work, and never take brand marketing for face value!

[alielfekki]

"OUR CHILDREN WILL NEVER KNOW REFRESHMENT" LMAOOOO

[AlldaylongRock]

With analytical chemistry you can know everything you want about any product, so.

[Sgtnathenhale]

Coca cola is more about the patented color red of the bottle and drink rather than the taste imo

[kaden.vasquez]

Incredible video man! Keep up this quality and you will blow up soon I promise.

[ankitsonu]

"There's no Secret Ingredient" PO 🐼🐼

[tendro]

Your channel is underrated i came here from Life Noggin

[AliCatGtz]

Nice informative video! I think it's kinda funny though how heavily they guard their "secret".