How details can ruin your ads

Adding a lot of information and details to your #ad may seem like a smart thing to do but odds are you're distracting from your core message.

A very common piece of feedback we get from our B2B clients is to add more information and details. They push for the video to say everything.

Usually it’s coming from a very good place. It’s coming from a place of not wanting the audience to feel left out and removing any ambiguity.

And while that sounds, and it can actually feel, like it’s less risky, adding all those details is actually riskier.

#advertising #b2bmarketing #videomarketing

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[nerdpreneurpodcast]

This video deserves more views. Great explanation of how we should limit the amount of details in our ads/marketing campaigns.

[woneymalian]

I wish all clients on earth could watch this video! Thank you for posting it