Freight broker cold calling script. Everything you need to know!

What should you say when you're making cold calls? Is there a magic script that gets everyone to say yes? We get asked these questions every week from our listeners. Join us at Freight 360 where we'll give you an approach that you can use on a consistent basis to close more customers.

0:00 Intro
0:58 Challenges
1:38 Objectives for cold calls
2:15 What's in it for them?
3:15 Tips that work
3:57 Role play of call
4:55 Your secret weapon
6:12 Energy, tone and rate of speech
7:01 Operational questions to ask
7:50 Other types of questions
8:18 "Closing" thoughts

[meghansullivan]

This works, I got 5 customers in one month with tips of this script I’m only 5 weeks in. Thank you for this valuable information 🙌🏼

[tonyabowles]

Thank you Ben, good content🙌 enjoyed listening and took note of your advice.💜

[kiyingisolomonjessy]

Thank you for that piece, as a logistics officer, its been so resourceful. God bless

[nikkipeacock]

Thank you Ben! Very informative. I was another same old podcast repeating the same thing as the others. No! You had me jumping up for pen and paper to take notes! Thank you again I truly appreciate your tips!

[kevindarian]

This is about the 100th video I've watched on the trucking industry and in 5 mins you've accomplished more

[geraldcharlton]

I've been in sales for 40+ years, mostly person to person. This is good advice regardless of what or how your selling.

[THEJDMDC]

Ben, this information is gold, thank you.

[elainewilson]

These are absolutely the best cold call tips I've ever been given. Never would have thought of any of this stuff if it weren't for this video.

[eddiehawkins]

very positive and honest approach to doing business.

[ButterOwO_]

Thank you for your tips never found anyone as good as you so far who is so great at tips Thank a lot

[taylorhibbert]

Only feedback is instead of asking “do you” open the question with a who what when where why, avoids a potential no option. If it’s a do you it’s not open ended

[LARRYCAL]

Freight 360 is my favorite Podcast. It would be great on YouTube if y’all did a live call and let us watch and get some pointers from it.

[taylorhibbert]

This is an great video. If you’re new this will help you 10x using a script similar to this.

[roycekwon]

this man took NLP training lol it works

[heros]

Thank you very much for sharing and explaining how to start working for beginners.

3


Reply

[danjones]

I want to point out the difference between your videos and the other freight broker videos. The other guys just go over sales calls and the basic issues. But you guys go over real life scenarios . Your personal experiences . I watched your video where you worked with Alcoa and the bubble wrapping and reducing their claims. Well I have a confession here. I BORROWED that sales point from you and used it on a Aluminum Manufacture . He was saying WOW !!!1 what a great job you must of done. and now my packet is going through their corporate for approval. So, I thank you very much for the ideas you guys provide. Since I am cdl driver and driven flatbed. I know how to haul and I can go into detail with the shipper. I make them envision the story I tell them.. You guys made a Midwest friend here. I have allot of leads if you need any. I hope that I gear something back on the approval of my company. You guys are the best and thank you again

[milliemarreroofficial]

Thank you Ben. I am a new broker and I will like to hear more about the proper way to approach customer and what are some other questions we could ask . Thanks in advance

[mikesimmons]

Who is it you want to speak to when calling shippers, etc? Do you ask to speak with someone in sells or just someone in shipping? Thanks.

[travisstovall]

I love these videos and they are great help. I have a question though how do I break in? how do I tell them I found their contact information ? I would not want some guy/gal calling me pretending they know me. I am just looking for that Hello, I a and I got your contact information by???? of do I just go into the conversation?

[Maxim_Goncharenko]

thanks for the video, please tell me to find a job Freight Broker with no work experience, wherever they are looking for experience.