Your 2023 LinkedIn Strategy

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There are too many still sleeping on LinkedIn. It's not enough just to have a page anymore. Get serious about a strategic, contextual creative ... post every day to show your expertise or give your two cents on an issue or topic affecting your industry. Do this consistently, and LinkedIn will be a major arbitrage for your business this year.

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Gary Vaynerchuk is a serial entrepreneur, and serves as the Chairman of VaynerX, the CEO of VaynerMedia and the Creator & CEO of VeeFriends.

Gary is considered one of the leading global minds on what’s next in culture, relevance and the internet. Known as “GaryVee” he is described as one of the most forward thinkers in business – he acutely recognizes trends and patterns early to help others understand how these shifts impact markets and consumer behavior. Whether its emerging artists, esports, NFT investing or digital communications, Gary understands how to bring brand relevance to the forefront. He is a prolific angel investor with early investments in companies such as Facebook, Twitter, Tumblr, Venmo, Snapchat, Coinbase and Uber.

Gary is an entrepreneur at heart — he builds businesses. Today, he helps Fortune 1000 brands leverage consumer attention through his full service advertising agency, VaynerMedia which has offices in NY, LA, London, Mexico City, LATAM and Singapore. VaynerMedia is part of the VaynerX holding company which also includes VaynerProductions, VaynerNFT, Gallery Media Group, The Sasha Group, Tracer, VaynerSpeakers, VaynerTalent, and VaynerCommerce. Gary is also the Co-Founder of VaynerSports, Resy and Empathy Wines. Gary guided both Resy and Empathy to successful exits — both were sold respectively to American Express and Constellation Brands. He’s also a Board Member at Candy Digital, Co-Founder of VCR Group, Co-Founder of ArtOfficial, and Creator & CEO of VeeFriends. Gary was recently named to the Fortune list of the Top 50 Influential people in the NFT industry.
In addition to running multiple businesses, Gary documents his life daily as a CEO through his social media channels which has more than 34 million followers and garnishes over 272 million monthly impressions/views across all platforms. His podcast ‘The GaryVee Audio Experience’ ranks among the top podcasts globally. He is a five-time New York Times Best-Selling Author and one of the most highly sought after public speakers.

Gary serves on the board of MikMak, Bojangles Restaurants, and Pencils of Promise. He is also a longtime Well Member of Charity:Water.
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There are too many still sleeping on LinkedIn. It's not enough just to have a page anymore. Get serious about a strategic, contextual creative ... post every day to show your expertise or give your two cents on an issue or topic affecting your industry. Do this consistently, and LinkedIn will be a major arbitrage for your business this year.

garyvee
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I'm focusing on local mom and pop businesses in my area. Everything you speak about helps even in the small market sector. Listening daily!

nikolaswright
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Gary just delivers! The strategy of being able to niche target business leaders is powerful

tk
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Nicely put Gary! I have been on LinkedIn since 2011 and realized that LinkedIn is a goldmine of opportunities during the pandemic. Now I help entrepreneurs and businesses to leverage Linkedin for their exponential growth.

Will be happy to help Gary followers.

Regards

Aown Muhammad Sahi

aownsahi
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I can do this! Blessed with design skill, experience and now your strategy. Thank you!

vittorianesse
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Great tips! I definitely need to up my LinkedIn game this year.

Ratnalekha-Jamini
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❤ Gary always love your positivity and LETS GO ATTITUDE!!

bobhelstoski
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I’m hoping to interview for a communications position soon and one of the main task im looking forward to is the LinkedIn aspect of the job

TheNetflixNook
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The most important thing in today's world is not idea or lack of opportunity or lack of secrets , it's the availability of proper playing field that is lacking . By playing field I mean, the time when you are not bound to act in a certain way ( fixed way ) or free time or the time that you are free from responsibilities, the time can vary from 2 to 3 years, in that time period, Maths will help you, maths ie PROBABILITY, when you take multiple small bets and get rich when one of them hits . May god help you all to find your playing field, some make it early because their parents are in good position to let their child run free in the wild for 2 to 3 years, mainly in college, but that can be anytime in the life . That's my understanding . Hope this helps .

AM-sdrh
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What a strategic point of freaking view. Nice idea!

maudeki_
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👏

Daily Positivity Energy! Thanks Gary!

dewadebadon
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What would you say about a niche industry? The same? I see your point and I agree. But there’s a line of boisterous you don’t want to cross and a line of stagnant you don’t want to back pedal on.

doc
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this will be my main tool of the trade

BYZNIZ
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If I am B2c is linkden a good move for nutrition coaches

TannerSundt