How to grow your business on LinkedIn: A step by step guide

LinkedIn has quietly become the most powerful social media platform for businesses. The organic reach is through the roof, the clients are there, the talent is there, and it’s the largest business community on planet earth!

However, most companies are still struggling with how to get results there. Which is why I created the Ultimate LinkedIn Strategy. It’s one you’ve never seen before either. Whether you’re new to the platform, or you’ve been on LinkedIn for years and want to take things to the next level, this video is for you!

In order to win on LinkedIn, you have to start viewing it as not just as a social media platform, but as an ongoing, engaging conference for business professionals. By drawing a parallel between LinkedIn and a live event, we can simplify the platform and develop effective strategies for building your business.

I call this the 4 C’s of LinkedIn….

1.) Your CONTENT is your keynote speech
Creating compelling content is akin to delivering a keynote speech on the LinkedIn stage. We explore different types of content that work well on LinkedIn, including vertical videos, picture posts with captivating stories, text posts, polls, and carousels. Additionally, we emphasize the importance of well-crafted copy that hooks the audience and complements your videos.

2.) Your COMMENTS are the public conversations you have
Engaging with the LinkedIn community through comments is comparable to participating in conversations at a live event. We delve into the significance of commenting on your own content to encourage engagement, generate leads, and gather insights for future content creation. Furthermore, we discuss the importance of commenting on other people's content, both from regular content creators and potential customers, to expand your reach and establish meaningful connections.

3.) CONNECTING and MESSAGING are the private conversations
LinkedIn offers the opportunity to connect and message individuals, fostering private and intimate conversations similar to those at an in-person event. We outline the "Core Four" strategy, which involves identifying ideal clients, engaging with their content, sending personalized connection requests, and initiating conversations through video or audio messages, or traditional text. The emphasis is on building relationships rather than spamming prospects with sales pitches.

4.) A COMPELLING Profile is like your modern day business card
Your LinkedIn profile serves as a modern-day business card, providing prospects with a snapshot of your professional identity. We offer three key tips for optimizing your profile: clarify your expertise, clearly define your target audience, and highlight your unique value proposition. By effectively communicating who you are, whom you serve, and why you stand out, you can transform your profile into a magnet for potential clients.

Remember, it's not just about posting content, but also engaging in meaningful conversations, connecting with the right people, and presenting a compelling profile. Embrace this LinkedIn strategy, and unlock the power of this thriving platform for your business.

Hope you enjoy, and don't forget to follow me on the other platforms for daily micro content!

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#linkedinmarketing #linkedin #linkedinstrategy #linkedintutorial #linkedintips #alexsheridan

[GinaLay]

Subscribed and watched until the end! Thank you!! 🙏

[robert-humorpoint]

Great Guidance Alex. Very helpful. Thanks for putting it together and sharing it.

[elizabethgourdine]

This is very insightful, thank you for sharing!

[PracticalTechnologist]

Alex thank you for this valuable content and advice. It is very helpful for those of us transitioning from the corporate world into consulting and looking to build an authority/customer base.

[kmjohnsondavis]

Love this! Extremely valuable information.

[elizabethgourdine]

Question: Is it worth it to post in the group area on LI? Based on relevance of course, thoughts?

[aftabpirani]

Inspiring the amount of hard work you put in. Keep up the good work 🌟

[KyeyuneBatuma]

This very informative and brilliant this is definitely going to help boost my business 🎉🎉🎉🎉🎉🎉 ive subscribed

[terrelloliver]

Do you post on your regular page or your business page?

[TheTikiGirl]

Hi Alex - how to connect and message people on my business page when it shows personal Linkendin profile ? 🤔🤷‍♀️