CREATORS ARE QUITTING - What's happening to the 'creator economy'?

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[EpicFamilyQuests]

I really hope I don't give up LOL. 4 years in the making but I also try to divide my time as best as I can between family, fun, filming and editing. I'm also not trying to be rich. I just want to support my family similar to a full time job here. Good luck to everyone achieving their dreams.

[robinabernathy]

You're supposed to use YT as a means to build business to your other online entities and/or offline businesses. Over depending on the revenue sharing program is where people go wrong. Especially if they're in low CPM niches.

[coppersulphate]

youtube is making it more and more difficult to have a professional career from youtube alone without having to sell your soul. Youtube should only be used as a marketing tool like social media. The golden era of youtube (2010 -2019) have long gone!

[MermaidOfMesopotamia]

My revenue dropped 90% so im leaving. Its not worth it. Plus im being trolled on the platform by foreign hackers. This platform is no longer safe and im being robbed so im done

[Geekygirlsjournal]

First, I'd like to say all the best to anyone reading this. YouTube is time consuming but it's important to find a balance. I'm a wife, mother of 5 and I have a small business (Geeky Girls Journal). I've learned that it's important to prioritize and to keep your priorities in order. Why are you here and how can YT help you accomplish your goals? Those are things you have to think about. If family is important to you, don't allow YT to consume your family time.

[SeattleDonna]

Many are turning content into “sponsor” aka advertising or hawking “ merch” t-shirts, hats and other promotional for their channel. Some are out of content ideas and rattle on about their daily pondering= boring. My point is the drop in revenue is partially lack of interesting content. “ name” my product is definitely boring.

[estebansgreenenchilada]

A YouTube channel is a business. Like any other business it need to be built, and it takes effort, resources and time. Some of us think that it is built overnight. It takes a team to run a business; one person or hundreds. It depends how big the business I want to get. In this economy one of the expenses business cut is the marketing. Advertising is part of the marketing plan, and this where the money is for many of creators. To maintain a business; it needs to be created everyday, We might need to consider to diversified. It is the same for any business or even a job, when I want to get better. Everything is changing, and I better get ready for it or I will be out of business sooner or later.

[WagonMaster]

Both my channels revenue dropped 50% the very week of November 2022. News flash Kids……. Get a job and do YT as a side hustle.
Learn a TRADE. That’s how to make money.

[TheHolisticPaul]

Approximately 24 million new channels will be started this year. Most people that create channels don't know how to build a brand or how to create engaging content and don't post consistently.

Do not rely on YouTube as your sole income stream. As a former financial planner, you should have more than one revenue stream and recommend using YouTube to build your own network or mailing list (think of having a newsletter, a membership site, a community like on Skool or Might Networks - create your own network of people who want to hear from you and buy from you and build it up so that even if your channel were to disappear you will have customers for life.

[TimHendersonDC]

What I’m hearing is the same statement I hear from coaching clients and practice members everyday. Just regular folks, moms and dads, partners and parents with these same frustrations. Work is hard, life is hard, progress is hard, careers don’t always stay exciting. But many can’t quit. They can’t quit because they are just barely making it to start.

And this is true across most professions and industries now. Stress and burnout, tighter profits and staying relevant in an ever changing market is exhausting for all of us.

These folks have made some choices and had some opportunities that have allowed them to choose to move to the next phase of their lives and I’m happy that they can. For those who aren’t there, whether it’s do to continued passion for your work, the drive to serve or you just can’t, keep creating, keep serving and keep growing. Find support or be that support because the opportunities still exist across the platforms and in the brick and mortar world as well.

[GinthianShield]

Gillian, you are amazing. I have been watching you for some time, possibly since 2019. I love your channel and love the content and advice you have given over the years. I liked this video and enjoyed watching it. Yes, I also watched it to the very end.

[markwrichards]

Launch your own products and brand. Don't depend on adsense, sponsorships or affiliate commissions. There is a fortune in your followers.

[sentarose]

I made the decision that I'm not going to spend a lot of time editing because Eileen into perfectionism and I was spent hours and hours and hours and probably end up with nothing of Worth to post. So while it is filmed and recorded I consider it a live and recorded. If I really blow it I just consider that to be a rehearsal. Maybe I don't have a lot of traffic but I'm not doing something that I'm likely to burn out from.

[maricelp]

I notice even big YouTubers that already has a team working with them quit. There content is out there can be watch again and again, it will still make money for them.

[KC-yuny]

The main reason is Ad revenue. Google Adsense has now only a CPM revenue sharing scheme, instead of CPC. So, instead of one click, creators are waiting for 1000 clicks to earn money now. It resulted in a drastic ad revenue fall. This became a vital cause behind the creators leaving YT nowadays.

[The-Great-One]

Love your videos, next time make sure mic is turned on. This video sound was from your camera mic.

[annoyed-by]

I just became ypp now others are saying it might be a waste of time. I plan to just keep it simple after research. I have a friend that made a lot of money with youtube and sold his business and moved to his vacation home. He said go for it. just be you. great video

[ProfessorBurlingame]

There's absolutely no shame in backing out of something if it's not a good fit anymore. Still, I agree -- when you have your own business, it's important to define, based on your values and goals, what "big enough" means. Business growth without clear directions or limits isn't sustainable and it isn't healthy. Even though this may not be accepted wisdom in some quarters of the business world, it's still important to define business growth individually with an understanding of why the business exists in the first place and what its benefits are for anyone involved. Bigger doesn't need to be the same for everyone.

[five-dollar-library]

With regards to business arranging, make sure to define clear and attainable objectives, direct intensive statistical surveying, dissect your opposition, and foster definite monetary projections. Be versatile, embrace development, and look for criticism from tutors and consultants. With key preparation and assurance, your business can flourish and prevail in the present cutthroat climate.

[ecocentrichomestead]

For monetization, we also need 4000 watch hours. That means we need a lot of views per video or enough videos to make up that 4000 watch hours.
Not complaining, Just saying. I'm not the greatest presenter, but I might be monetized someday. I have things I want to add to the niche I create videos for.