Building brands with artistic vision (Gentle Monster case study and more)

In this video I talk about art, commerce and getting creative vision out into the world with brands and social media as the vehicle.

Newsletter

[honeybadger]

Your impact on the culture of creatives is monumental and goes far beyond a comment section. You've opened minds to the greater possibilities of our potential and I'm forever grateful.

[savonnixlove]

man you have no idea how helpful you are it seems that nobody in my area thinks like this its very alienating irl but its a blessing to be able to come to youtube and feel as if im in the same room as a like minded individual

[cloverchips-ymcu]

Incredibly insightful video, I'm a contemporary artist and I've always been fascinated by how Gentle Monster integrated installations into their brand! I thought I was crazy because no one else in the scene seemed to be intrigued by what Gentle Monster was doing.

[TheUpgrade]

Table setup is the power move we needed.

[jesjinko]

It's rare that I subscribe after just one video but this is great. Great break down of everything, ty

[REINVENTION_]

ABSOLUTE GOLD - taking notes 📝. I feel honoured to be learning from you. Thank you ❤

[andrecaptures]

Really appreciate the work that goes into these videos. They provide so much value 🙏🏾

[kerncarter]

One of the most insightful and valuable videos I've ever watched. Thanks so much for putting this together.

[soulfulkush]

grateful..grateful..grateful..💖💖, keep showiing us the way..pray this channel blows up..🙏🙏

[Jessicaxspecter]

I love this! I personally started by brand two years back and it was a fumble for the first year trying to figure out what it actually "was" because it encompassed so many different forms of art. I finally found my zone, though. Surrealism mixed with the occult and just everything sideways in an insightful manner...is how I'd best describe it. Although, my branding could be a lot better but I am just starting out and all my followers like my lazy content better. Whenever I post something that took me an hour to edit YT doesn't let anyone see it. Annoyingggg

[ericevander]

you're one of my favorite creators on Instagram, so happy to find your long form content.

id love to see you add time stamps to different subjects in your videos for those of us that like to take notes or come back to reference what we learned from a video. Just a suggestion!

[revkonyc]

Is it feasible to achieve such a distinctive artistic presence with limited resources early in a brand's journey, or is it wiser to wait until the brand has generated more sales and has a more robust financial footing before exploring this direction? Great video, keep them coming!

[distractstudio]

Great breakdown! Love the creative breakdown. Too many people falling into the stubborn artist category these days

[paxo]

Great content very valuable information for brands in different industries

[pqdotwav]

Excellent video. A ton of info but concise. Love the artists/pages you referenced.

I work mostly in music production but am trying to build more visual worlds for myself and the artists I work with. Having context for where you're at with a brand and a framework for where you can take it is so important. Excited to put these ideas to work and for your next videos!

[chano]

no way I stumbled upon this much direct sauce 😭🙏🏾🙏🏾

[jonathanokonmah]

Exactly the kinda video I was waiting on. How more nuanced do you think it would be to create a luxury fashion brand with gentle monster’s format of using the products as a vehicle to bring their brands artistic vision to reality? Also gentle monster seems to be very accessible, seeing as luxury brands typically have an exclusivity element to them, do you think exclusivity can be detrimental to a gentle monster-esque brand? Two pretty loaded questions. If you’re able to clarify just one that’d be great lol. Love what you do brother

[RuyRebollo]

Damn bless you for the free knowledge 🙏🏼🙏🏼🙏🏼

[shallomsoyombo]

Insta gang 🙌 finally subbed youtube. lets do more of long form content too❤

[SoyZenith]

As usual so helpful.

Also that ceiling lamp ❤❤❤