How to build a luxury brand

In this video I focus on brand positioning, including the difference between luxury, performance, designer and bespoke.

Then I walk through some of my new Valuable Studios products and the choices that go into making and positioning premium product.

Valuables site

Join my newsletter

[AnalogDarts]

As a graphic designer turned creative Director, I’m totally resonating with your content. Educational and informative. High-level for a niche community.

[jackwaterson]

As a school teacher, if I may make a small suggestion. If you spoke maybe 5% slower, your message would be 3x as clear. It will also mean that you will intuitively edit slightly which isn’t really necessary but can’t hurt. Awesome content man :)

[imdadhtalukdar]

You don't realise how you've simplified things for all of us.

[victorbrown]

I admire you for keeping your cool during all the interruptions you have no control over. And I am definitely listening to your content.

[MateuszKowalski-dk]

Premium isn’t price — it’s perception. This video just gave me the high-end blueprint. 💼✨

[LAVIÈRRESOLÉIL]

Absolutely one of the best channels on YouTube. I don’t care for hype or generalizations. I seek detailed answers to heavyweight questions. I’m a budding professional and entrepreneur of 13 luxury brands in queue. This guy is spot on.

[DominikStolarz-if]

This isn’t just branding, it’s identity design. Now my product’s not a thing — it’s a vibe. 🌊🧢

[ashc]

I enjoy your take on iteration of design & product development. Salute to you for executing on your idea before the product was ‘perfect’ & using feedback to fine tune. Really shows your dedication to customer experience as well as your goal for the best products, ego aside.

[kafenaded]

I love branding, Learning luxury is fun and exciting! Thanks for the insights.

[Mewtwo]

Love these videos, they're super helpful for where me and many others are in life and you consistently give free game, thank you!

[CandleSees]

I came across your videos after a long research, yet your explanation was simple enough for lunatic to understand. This is Well detailed. I search your channel on IG, couldn’t . Any info how to seek consultation???

[openratesonly]

Building my first brand rn, and your channel is a goldmine dude.

[AAA-up]

That outfit you have on looks very luxurious and expensive!! Nice color combo. Love the complete look.

[DnilSlv]

Thnak you for sharing valuable information man, very nice content, you seem to know what you are talking about, god be by your side

[michaelmcdonough-jyxx]

wonderful video, well explained. thank you

[SoyZenith]

So nice to catch you brother. I binged all your videos in like 3 days.

[Flame-rwtx]

Where are you manufacturing this clothing?

[regisshelbywoods]

he wrapped it up in the best way possible

[Ourworldbyade]

I built a faceless concept page on social media with 40K+ followers I plan to put myself in the content to build a stronger connection build it up to 100K+ followers. In the meantime start building out the first product that correlates with the content and audience I've built. Content building the story audience distribution platform then feed the audience my visionary design.

Thanks again for another great video. As I said on the last one I'm building with you bro.

[Shay]

Hey Oren, thanks for the value yet again. I was just wondering if you’d ever do an agency video for other agency owners/creative directors if you haven’t already?