#1 of 5 tips to create a tailored customer journey: Think science before art

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How do you use data to gain meaningful insights that will help you develop tailored marketing campaigns? Industry experts Chip Coyle, Infor CMO, and Lisa Nirell, chief energy officer at EnergizeGrowth, explain in this video webinar, “Are you talking to me? 5 tips to create a tailored customer journey,” presented by the American Marketing Association.

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