Story Telling In Business - Pixar Story Teller Mathew Luhn at CIMC

"Sharing personal and professional moments of where you've had success or people who have used your product or use your company have had a positive experience. When you share that, you impact people, you make it memorable and you make it personal."

Watch keynote speaker Matthew Luhn at the CIMC event hosted by Marwick Internet Marketing.

[El_Diablo_]

13:12 don’t sell products, sell an experience
14:12 memories, information that stick are wrapped around an emotional experience
15:25 stories increase your odds of communicating your information
16:00 stories must be carefully crafted towards a purpose
16:50 what makes a great story is the push and pull of emotions
17:50 the speed of the push and pull of emotions and how drastic it is correlated with the intensity of the experience
20:00 whoever’s telling the impactful story about themselves gets the audiences connection
20:22 we believe them and get influenced by them
21:46 an anecdote, a story, can change someone’s worldview
22:27 hooks are unusual, unexpected or have some sort of action or conflict brewing, you must hook in first 8 secs
23:47 you have to make a promise of something valuable and interesting to audience to cement the hook
23:47 the story conflict must be something potentially life saving or at that level of importance
23:55 people want to see a transformation happen
24:30 people wanna know that there’s an oh-shit factor to the conflict, that they’re gonna learn some primary important knowledge
25:22 change catches our attention
26:00 your story needs to speak to and connect with the experiences, struggles and emotional challenges of your audience
26:50 we connect with Ratatouille bc we can relate to someone who wants to do something but is told it’s impossible for him
28:10 know your audiences passions, struggles, weaknesses, lifestyles, interests, etc. You have to know then to connect with them and serve them.
28:45 creating a story with heart means it’s a lived experience or close to one
30:50 deliver your authentic message through your story, but don’t shove it down anyones throat
33:33 you’re selling a feeling, you’re selling a story. You need to make people feel something.
35:30 you know a story works, when you get teary-eyed and you get goose bumps
35:45 people aren’t gonna remember what you said or did, they’re gonna remember how you made them feel

[gbattisbal]

You know when you really enjoyed something when is 2 am in the morning and you write a comment thanking for sharing a video you have just watched. Thank you.

[KimmySang]

Wow this video was 10/10. I love how he talks about storytelling through a story ! He also gives great tips and the actual principles behind storytelling. This is by far one of the best videos out there.

[kitts]

Hands down the best storytelling talk I've ever heard/ seen! (and I've looked at Thank you Mathew Luhn.

[raniayaqub]

And ratatouille!! It was the rat who sparked in me the love of cooking, and not my mom!! 😅

[OctopussianJubilee]

I am glad the algorithm suggested this video for me. It was great.

[mogounncleone]

Things to remember

Be able to go up and down
Anecdote that changes purpose
Hook that captivates
Change that catches attention
Make sure to connect to the right audience
Characters people can relate with
Create a story with à heart
Everystory created is personal
Speak from your heart

[ChairunisaFirdaus]

It's mindblowing that a great story can... make information 22 TIMES more MEMORABLE than a fact alone 🤩

[camillekoppen]

This is the best presentation there is on storytelling. I think this video ought to have millions of views.

[JamesDean-O]

I believe myself to be an intelligent person but at 58 years old, I may finally be where you were at the time of this video. Thank you.

[derrickduplessy]

I needed this today. Thank you Maverick and Matthew. I will use this to guide my organization.

[amoghverma]

Stories are the best way to teach and learn facts and values.

[NKEMJIKAFUL]

This is above and beyond my expectations. I love this presentation 😻

[jasmineyulina]

this is beyond amazing that I finally made a youtube folder named Best Video Ever and save this video into it. it only has one video and it's this

[munisashakhova]

Thank you! The best speech about storytelling I’ve ever watched so far!))

[arpitsharma]

May be the most underrated video on youtube

[swarnarajram]

wow! The hole business pitch lesson in one video. I can say this is the best video on the nternet that I ever seen about how stories are impacting peoples lives. I recomend this single great AMZAING video to every business people, students and people those who are passionaite about sales and marketing. Thank you so much for this wonderful masterpiece business lesson Mathew. You will live longer!

[kayliathequeen]

This was amazing! Exactly thet type of video I was looking for. Perfect person to give this talk. Pixar has definitely mastered storytelling at its finest. They know how to tap into your emotions. That's what I love most about their films. The story and psychology are seamless.

[katturner]

So glad I found this talk! I saw it in person and this talk really improved my ability to sell myself and tell effective stories!

[benjaminvanderzeypen]

You guys are heroes! Big up for this beautiful moment of knowledge!