Narrative Branding: Stories That Sell

Why storytelling is the secret sauce behind every buying decision.

In this insightful conversation, Chris Do and Michael Margolis explore the profound impact that storytelling can have on our businesses and lives. They delve deep into the nuances of narrative influence, the importance of understanding the language of the world you want to be a part of, and how creativity is becoming more crucial than ever. Michael shares insights from his latest book, "Story 10x: Turn The Impossible Into The Inevitable," and they discuss a new flagship course on narrative influence. This discussion will equip you with the tools and knowledge you need to harness the power of storytelling to transform your business, influence others, and create a brighter future.

Michael Margolis, is a narrative and storytelling expert, author, and the CEO of Storied, world's first learning platform for Narrative Intelligence ™ with courses, coaching, and community for forward-thinkers. This conversation explores the essential skills for the future, the role of creativity in an AI-driven world, and how the art of storytelling is becoming the universal source code. This discussion is not just an intellectual conversation; it's a roadmap to redefining your future and unlocking new possibilities. Prepare to stretch your mind, expand your heart, and redefine your future.

#storytelling #businessstorytelling #corporatestorytelling #psychologyofselling

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Host: Chris Do
Producer: Mark Contreras
Cinematographers/Editors: Stewart Schuster @RodrigoTasca & @Tascastudios MOCS Media

[nuborn.studio]

Needless to say that this interview is gold, I'd like to share some of my notes:

People never buy the product, they buy the story that's attached to it. And not just the story that you’re telling, but rather the story that people are telling themselves about what that thing means to them.

...here's my wedding band, right. Thats just a hunk of metal. If i were to sell it, it would only be sold for scrap gold. Even though its priceless to me personally.

Every experience, every object, every relationship is stored in the mind with a story thats attached to it

Story is individual. Its concrete and theres a certain specificity to it. Narrative is shared, broader and abstract

...there's a million designers, there's a million creatives, there's a million web developers out there. There's a million of whatever trait of profession you're in, but there's only one that has your story

The best way that one demonstrates or reveals a character is not by telling us who this person is, but by showing us through the choices and the actions that they take

The most powerful way to unlock x-factor, the only thing that nobody can compete against, is your story. It's like your own unique snowflake

[mrchrishunt]

Was stunned and so encouraged to listen to this conversation. I’m actually a former comic book creator/writer/artist turned Creative Director. I made the jump when I realized that branding was just storytelling. This was about 7 years ago when conversations like this weren’t really happening. I ended up standing up an art department at a coffee company a year before it went public in order to teach a group of people how to tell stories with the products. We rebranded the entire coffee line in a few months, as well as apparel and it ended up leading to a market capitalization increase in the tens of millions of dollars going into an IPO. The ONLY way this happened though was because the founder and ceo was someone who understood the power of creativity and allowed the freedom to do this while I had to be left brain right brain and document and build processes around running a creative engine like this. Was a wild hybrid of thinking.

Still not 100% convinced I started my own brand from the ground up utilizing nothing but storytelling to define and propel it. That’s chugging a long now too.

So on one hand it’s SUPER cool to hear that other people are thinking this way, but I also just wanted to chime in to say, I am the proof of your hypothesis.

[BeUnlimitedX]

"Learn the language of the world you want to be a part of."

[senpaitrixx]

Wow Chris this hit home for me… my name is Matt and I’m 23 years old, I was homeless at the age of 13, got on my feet by 18 and started working for corporate companies where I was inspired by my mentors to start my own business ventures.

At 20 years old I decided to join the creative industry and leave the service based business I had made for myself in hopes of challenging myself for a bigger purpose.

Fast forward to 2023 I have had an internal battle with myself about business and creativity and how my experience in both areas actually made me realise those 2 coexist and are essential to create something sustainable. It’s crazy for me on how this interview confirmed my experience and the path I want to take and share with others.

I genuinely want to say I appreciate everything you are doing and I find you to be a huge source of inspiration and I’m upset I I only found out about you and your platform in the past 3 months. THANK YOU!!! THANK YOU!!! THANK YOU!!

I’m now motivated to share my story and experience with my audience with great passion and purpose. ♻️

[carloslloga]

"Speak the language of the area you want to succeed". Fantastic!

[voidworth]

This was by far the best episode for me.❤

As a designer, just realizing the weight of centering the core of my business on a narrative is simple yet revolutionary.

I'm now even thinking that the concept of perfect work is highly subjective- based on how much people have enrolled into your story by rallying around your narrative.

Amazing work as always. Appreciate the dent you're making in the world❤❤❤

[melbraswell]

I made it! “A human mind once expanded does not shrink back to its original shape.” Thank you both!

[TammyTreasure]

‘Change equals new possibilities and opportunities’ —love that perspective

[brianmillerspeaks]

Chris, your interviewing skills and ability to ask the right question in the right moment for the audience has improved dramatically over the years. I used to be a lurker, popping in and out when the guest or topic was interesting. Now I watch because you're doing the interviewing.

[PentaDankGaming]

I love everything he said about conviction 🍁 Freaking perfect. This is probably my first comment too 😅 Chris, I'm from Pasadena - I'm in the Arts of Life, and your teachings have been guided since 2019. I'm proud to have you as a leader 🙏🏾 Thank you and The Futur 🎉

[itskarenlorena]

Honestly obsessed with everything you share! I can not consume your teaching fast enough. As a nurse practitioner starting her own business in the coaching world, it is allowing me to tap into my creative side and I love it! Thank you Chris for your work!

[Skycers]

You totally knocked it out of the park with this vid, Pana Chris. Pure jackpot-awesomeness, I telling ya

[fancyflamingoxo]

I truly believe this is one of THE most invaluable pieces of information I’ve encountered about how to succeed in business. As a new entrepreneur in the creative space, I have consumed countless amounts of books and video how to’s in sales, marketing, and skill set. However this is truly gold. It really solidifies that as a small business, YOU are your business, not your product or your skill. If you have a skill / talent and can provide a service / product this is the ticket to entry. Once you open your doors so-to-speak, what makes your business is what YOU as a person can offer your customer to provide value. The intangible is what makes you successful. Thank you both SO MUCH!! I really had a light switch moment today.

[agbarus]

This is the video ive always been looking for. It has been in the back of my mind for the past couple of years but I never got any chance to find someone explains everything so elaborate like this one. Thanks Micheal & Chris!

[life.people.marketing]

For the first time ever, I hear a new thought. This is the best video on brand story telling I have ever watched. And I am a Bschool grad with a branding spec. I learned so many new things.
The best part - Michael, you don't see the need to keep it simple. You are detailed, technical and highly analytical about stories. And you share in the same language.
I always believe your talent should not be measured by if you can teach it to a middle schooler. Things are not that simple and those who think deeply, know it. I saw a little bit of myself in you. Brilliant video.

[AubreyKGardner]

Chris! Brother man, you expand my mind in every video of yours I've ever watched.

[chasehughesofficial]

Excellent info here. Surprised to hear a solid exchange of facts and a storytelling expert not telling stories to describe his points.

[theplaylabchicago]

Loved this content and ordering the book!!! Stories and relationships are everything! ….on a separate note, Chicago has the best pizza by far 😂. We have a variety of types as well. Whenever New Yorkers visit they try and agree. 🫶🏽🙌🏾💪🏾

[MsDoryLinda]

23:28 I'm so glad someone who has a bigger platform is talking about this, because this is something I have talked about for a while now!!

If we're to disrupt and innovate we cannot start from what is. That will negatively skew the innovation. We have to start with the big idea and use previous data to propel forward the new direction. This has to be one of my favorite conversation yet!!

[RonPouraty]

As a Landmark graduate myself, you explained integrity really well. and what works and what doesn't is an important element to consider in life and business.