Business Storytelling Made Easy | Kelly Parker | TEDxBalchStreet

In this talk, you will learn why stories are an invaluable tool to shape consumers’ mindset, beliefs and behavior. Then, you will learn a simple, 4-step process to create your own stories that connect, persuade, influence and break through the clutter. Kelly D. Parker empowers brands to turn followers into devoted fans with the power of storytelling. Her consulting firm teaches marketing teams and corporate professionals how to create memorable messages that effectively communicate the unique value of their products and company.

A marketing professional trained at global enterprises such as Sherwin-Williams and American Greetings, Kelly believes that a simple, well-told story can raise profits, reshape culture, and revive a brand’s reputation.

A sought after keynote speaker for more than 15 years, Kelly’s presentations and trainings mix motivation with instruction and offer streamlined systems and frameworks that equip attendees to quickly apply the techniques they learn.

[juliusmalaza]

Of all the videos I watched about storytelling in business, this is the best, in my opinion. Thank you, Kelly!

[godlymotherschosenlittles]

Just listened to this clip and I was blown away at how much value Ms Parker just shared for free. Thank you so much for sharing your gift!

I will use this to fuel me as I begin my journey of business storytelling.

[rejoicefulone]

This had great impact! I love the art of story telling, but see myself needing to be better with this. Thanks Ms. Kelly for inspiring me to do better with story telling.

[tianacameron]

That was so perfect! The way you broke down how to tell a story then followed it up with examples - it was seamless and brilliant!! Yes sis!!!!

[loomonda]

This was wonderful! Really well executed, and honestly, I think EVERYONE should learn the art of storytelling. Just simply for life.

[jyolxpm]

This lady is amazing! Wonderful presentation

[dollsizedpistol]

This was so, so good!! So inspiring and helpful! Thank you, Ms. Parker!

[dameanvil]

01:16 📚 Stories are powerful tools for marketing and leadership, making messages memorable and influential.
01:42 🧠 Stories synchronize brainwaves of storyteller and listener, creating a strong connection.
02:24 🏥 Stories influence behavior, especially in contexts like healthcare, where relatable characters inspire change.
03:31 🎯 Understand your audience's problem and pursuit before telling a story to ensure relevance.
06:44 🎨 Paint a vivid picture with specific details to help the audience relate and remember.
11:12 💍 Stories make proposals appealing and timely, building trust and credibility before asking for commitment.

[osandigital]

I've been on youtube the whole day trying to get examples of these stories in a business context and NOTHNG. No of them are making this relatable.

[shravangattu]

Thank you, Kelly, for sharing the new insights on storytelling. Appreciate it.

[justintekena]

One of the best Ted talks I've ever watched. Thank you kelly

[ravisah]

I love stories that end with a callback. Inspiring work, Kelly!

[diveproductions]

Thank you, we keep telling our stories.

[adenekangodsfavour]

I literally joined the clapping after. Really nice presentation (with the stories she adopted while telling us how to write ours)

[albertscheichstein]

this girl is next level for sure. So fluent so intense so clear. WOw

[Lizandherstories]

I am a Christian story teller and your video popped up as I was looking to cultivate my gift.

[evemoore]

I used this presentation for school to show a good example of business presentations. Good job

[barbaraseales]

A great job of illuminating and illustrating, WOW. Thank you.

[ian]

Thanks Kelly for this, I'm doing a technical presentation at a job interview this week and you've put me in touch with my own storyteller

[valwatts]

I was so inspired by your story and energy