How to Track Custom Events in Google Analytics 4 (GA4) via Google Tag Manager (GTM)

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How to Track Custom Events in Google Analytics 4 (GA4) via Google Tag Manager (GTM):

1️⃣ Navigate to your Google Tag Manager
2️⃣ Create a new Tag
3️⃣ Under Tag Configuration select "Google Analytics 4: Event"
4️⃣ Select your GA4 Measurement ID & name your Event
5️⃣ Under Triggering, create a new Trigger
6️⃣ Choose Custom Event as your Trigger Type
7️⃣ Insert the name of the Custom Event exactly as it fires

How to find the name of the Custom Event:

1️⃣ Preview your Google Tag Manager
2️⃣ Navigate to the page whihc is connected to the Tag Assistant
3️⃣ Take the action you would like to track
4️⃣ Navigate to the Tag Assstant
5️⃣ Select the event name under the left-hand-side columnn
6️⃣ Navigate to variables
7️⃣ Copy the event name and inform your trigger accordingly

That's it! 📊
Keep in kind that your event will take up to 24 hours to show up in GA4

[cora]

After I create custom event in GTM, do I need to add my custom event in admin again ? Or it will auto come through