Targeting is the 'Only Way' to Advertise

Targeting: The Only Way to Advertise (or Is It?)

Alright, listen up, kid. You know those creepy ads that follow you around like a bad date? Yeah, that's hyper-targeting, but it’s not the golden ticket.

Are you finding that today, social media’s practically stalking you—, well Mick is right there, from his divorce to his second wedding. Targeting’s great for niche stuff, like airplane radios, but if you’re selling tires? You gotta cast a wider net, or you’re just locking out future customers.

Newsflash: today’s no good if you don’t have tomorrow’s customers.
So, forget hyper-targeting. Build your brand, and let the future take care of itself.

With millions spent on testing what works (and what doesn’t), Ryan brings the receipts on why some of the best-performing ads aren’t targeted — they’re timeless. Tune in to learn how to balance targeting with broad appeal to grow your brand and reach more customers.

In this episode of Advertising in America, we dive into the debate between mass media and targeted ads. Discover the pros and cons of zeroing in on a specific audience versus casting a wide net. Hear real-life examples and expert insights on how to maximize your advertising budget for long-term success.

Episode Highlights:
- Why being too specific with your ads could be shrinking your market share
- How emotional moments like a divorce or marriage impact targeting (and what that means for your brand)
- When to cast a wide net vs. when to hone in on a niche
- Why short-term ROI thinking could be tanking your long-term growth
- How to think of branding as a compound investment — not a sunk cost

🧠 Key Insight: “The best ads aren’t about the business. They’re about the customer’s life.”

Whether you're a startup trying to stretch your budget or an established brand looking to grow your footprint, this episode will shift your perspective on how you spend your advertising dollars.

Ready to dive deeper into the world of advertising? Listen to the full episode of @advertisinginamerica and discover how to make your marketing dollars work harder for you. Don't miss out on these valuable insights from industry experts!

Take the Next Step:
Tired of marketing that doesn't move the needle? Need to break through all the noise? In this exclusive one-on-one consultation, Wizard Ryan Chute will help you uncover:
‍💥Overlooked advertising opportunities hiding in plain sight.
‍💥Timeless psychological tactics that drive sales no matter the decade.
‍💥Edgy strategies that capture attention and convert in today’s crowded landscape.

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