Volvo - For Life // AI generated spec commercial

Idea, prompting, post-production by me. This is a fan-made spec ad and not an official Volvo advertisement.

This is a test for trying out the RunwayML Gen-3 Alpha model for commercial purpouses.
All the shots are generated with RunwayML using text-to-video, some small details were retouched in AE after the edit was done (logo, license plate, or if I really liked a shot but there were two cars present, etc).

Altogether I spent less than 24 hours working on this video - Gen3 is only out since 1.5 day ago - this includes generating the clips, selecting them, editing them to a coherent story, retouching and sound design.

Is this a big step-up from Gen-2? Definitely! Gen-2 was a great experiment but Gen-3 is something that will change the industry. Pricing wise some people say it's expensive but I think if you go for the unlimited plan it's worth the money.

I just can't wait for the feature updates including image prompting and director mode!

[aidigital-]

It's amazing that you can create a video like this with just text. It's the best.

[Uhcip]

looks more like a survival horror where they're trying to escape a vengeful planet

[TUĞRUL]

This is fascinating.This will be changing everything🗣

[distinguishedgentleman]

Now we can have even more soulless commercials what a time to be alive

[bootichow]

despite the side profile looking completely off, the close ups of the front and back ends look like good evolutions of the current generation

[anshuljoshi]

good job man. really well done. can't believe you did this in 24 hours!

[ninokarotta]

Damn, that's some fine prompting right there.

[TUĞRUL]

Electric cars gonna help us for the developing society Every single day that team gonna be better and better.✊️

[freshramses]

Looks sad and post-apocalyptic - like a dead city without humans.

[rodscabral]

Scaring Tool man. Thousends of jobs will disapear.

[nevillegoddess]

Amazing/terrifying! As a total layman when it comes to anything having to do with production, this seems absolutely incredible.

[TheRajmoney]

I remember all the experts saying that Art & music is something AI cant do. ... and its the first thing AI was able to do.

[GustavoAlmeidaGGA]

amazing. but sad this is the industry i work on

[jordi-rohtau]

As much as I get the point of the exercise of building a commercial from the comfort of prompts, it is really sad is so many areas that I don't know where to start from. Surely there will be tons of controversy around this and future AI generated ads but there is no value in this soulless rendition of life itself, is it mediocrity? is it pure consumption for the sake of it? is it bringing anything new? even a tiny spec of innovation? I am afraid I am horrified where we are going, not cool.

[fust]

It just feels so hollow, like some cloned chicken breast created in a lab.

[passtimeentertainment]

Boycott AI. Hope you’re happy to be apart of a the creative devolution.

[ManishSharma-hnsq]

Hi, can you make a tutorial of how you did it, and what prompts you used?

[midnightjayy]

Sad how many jobs will disappear due to this tech. Congrats to using a plagiarism software, and how this was built off the thousands of actual artists work without credit, permission, or compensation.

[yooonse]

sensational. better than the new released oepnAI sora showcase video. You will be the first mover in AI advertisement field. looking forward to more videos. keep going.

[Cesar_M_Romero]

Wow! What did you use to upscale it to 4K??