Meet the new Volvo EX90

100 years of work, one split-second moment. The culmination of countless hours of development, research, engineering, testing, and data collection, the new fully electric EX90 is designed to be the safest Volvo car ever made.

#volvoex90 #ev #volvo

[SamKroll-ze]

I personally think this is one of the BEST commercials I've ever seen. Brough me to tears.

[heneedsomemilk]

I just willingly sat through a nearly four-minute commercial and felt perfectly fine with it. Somebody deserves a promotion.

[ACOGguy]

Jaguar brought me here. The world needs love, not segregation and destruction. Thank you Volvo, for not being like Jaguar.

[Jonathan]

Man, this is the first time an ad brought tears to my eyes.

[mightgoberserk]

man i'm a 22 years old guy why am i crying over this..this ad is made for the people, you can feel it

[mikepeytonmusic]

This is a work of art. This deserves all the awards

[Savage]

Finally an ad that makes you FEEL something.

[Beruschuda]

I'm a grown man with both feet firmly on the ground and tears are running down my face... great work!

[GUiiHH]

The commercial is better than many movies

[vihta]

The whole Jaguar desaster brought me here...great to see a car company that still honors its values. Keep up the good work...great cars, great advertisement!

[klone]

With this commercial, you just sold me a car. I'm going to be a father and was looking for a safe vehicle for my family. Thank you, Volvo.

[berenicesanchezmarquez]

A commercial so personal, so human and so beautiful. It made me cry! Congratulations!

[juanjosanz]

I love it.
I’ve been working in advertising for 20 years, and we’re currently living in a time where ads last as long as it takes our fingers to scroll. It’s mind-blowing how many brands are putting out garbage.

This ad is inspiring—first as a parent, and then as a professional.

Thank you, Volvo.

[brunosichieriprimiano]

I'm a Father of a little girl and this video brought me to tears... congratulations

[VAGABOOM]

As a father of a 4 years old daughter... this was like a flashback of my own life. Did not expect to start the day crying. Thank you Volvo ❤🙏

[allisonrivero]

I just saw your ad for the EX90. I want to tell your ad campaign team that I am so thankful for the decision they made, to lift up the importance of family and life. It was a shockingly beautifully written short film, and I am having a completely emotional reaction to it. As soon as it ended I went straight here to write this and say thank you. I will not forget that Volvo chose to go this route instead of the way Jaguar went with their ad campaign. I am not that political. I am a 40 year old married women without children, who is a speech and language therapist for children. We, I mean your potential customers, recognize that family is the core of our society and the protection of life, vulnerables and women and children is at the core of our humanity. I hope this message goes out to your marketing team. I see what you did there and it was a very, very good choice. Thank you very much for taking time to read this.

[deadpoolrp]

Please give the folks who made this commercial a raise! Also, send this video to Jaguar so they can perhaps learn what an actual good commercial looks like!

[CaptainPicardD]

Dear Volvo,

You just won a new customer. Between your cars and your commercial trucks, your marketing team has been hitting home runs in the past few years. Keep up the great work.

[TheOnlyDuolinguist]

I was the passenger in a horrific car crash in a Volvo. Smashed into the back of a parked work truck going over 100mph. The truck was only about a foot from my face. I survived with just a bruised knee. This ad is a testament to the Volvo brand.

[danielpedro]

Volvo, if you’re reading this; this is hands down the best commercial I’ve ever seen.

It was a skippable ad preceding another video, but I had to see it through.

This is a masterfully executed short-film about love, the beauty and vulnerability of life and the fact that our days on this planet are numbered. It just so happens that your new EX90 model can and will prevent that already limited amount of time to end prematurely. The product placement didn’t feel forced because it served the narrative.

The ability to hook an audience like this within 4 minutes through the actors, the cinematography, sharp edits, the music.. Wow.

Well done. 👏🏾