EX90: Designed to be the safest Volvo car ever made

A car that observes the world – and helps keep it safe. With advanced Safe Space Technology, the new fully electric EX90 is designed to be the safest Volvo car ever made. Protecting you, and those around you.

#volvoex90 #ev #volvo

[sikoetu]

Before clicking the video, I literally thought how cool it would be if it continued the story from the other advertisement, but from the car driver's perspective, and you did exactly that. Thanks!

[CopperScott]

0:40 "Distracted driving has never been safer!"

[UzairW]

Dear Volvo,

Your commitment to safety and raising the standards for the entire industry has always been laudable and beyond reproach. The collision avoidance tech in your latest cars lives up to your own high standard - EXCEPT for the lack of physical buttons and knobs for the commonly used features.

Using a touchscreen for everything is a really really bad idea, I am sure your own UX engineers are aware of the fact that physical controls are better than doing everything via a touchscreen. Sure of navigation and less used features use the giant screen, but for the controls that are fiddled with frequently such as HVAC and audio, why remove buttons/knobs?

And I get that you would want to make yourself appear more premium. Trust me, getting rid of controls and consolidating everything in a single large screen does not look premium, it appears as a tryhard move. I would be much more inclined to buy a Volvo instead of say a Lexus if you differentiated your cabin and dashboard through the use of premium materials including for example beautifully crafted aluminum controls - buttons, dials, switches - etc - to give the true luxury feeling.

Honestly - to summarize: slapping on a giant Ipad in the middle of the dashboard looks seriously ugly and uncool. Have a better integrated screen for navigation and obscure controls, and ensure actual physical buttons which primarily improves safety in NOT having to look at the screen for every single action, and can also be made to look very elegant and beautiful by being actually beautifully crafted rather than the standard plastic controls lower tier cars have.

[akelo]

Dear Volvo,

The new advertisement Volvo shared on YouTube for their new car is almost identical to the "Moments" commercial they released in 2017. Instead of presenting a new scenario, they've revised and re-released an already successful, era-defining ad. I really admire Volvo's advertisements and believe they are definitely a source of inspiration. The storyline of this ad has some very thoughtful points. However, when compared to the 2017 ad, as you also know, it shares a lot of similarities. Yes, the technology in the vehicle is amazing and truly significant for our lives and moments, but for such a revolutionary car, I expected a more creative, never-before-seen, unforgettable ad.

In fact, the "Meet the new Volvo XC90" and "Rise and Shine – Volvo EX90" commercials are definitely creative and carry the essence of the Volvo brand. They give off a genuine sense of newness that this ad unfortunately lacks.

I wanted to share this comment because I know you value feedback. Thank you for everything.

[chicagobears-ovfb]

the song is by Ben Rector - Extraordinary Magic

[tomjacoubowsky]

Thank Luminar for this car. Their technology is what makes safety feature possible.

[traveltectours]

Love this Swedish masterpiece. Love from Sri Lanka 🇱🇰❤🎉

[MrLeedail]

I remember the 'moment' commercial from 2017. Once again, a great car and ad have been released. Good job!

[vikh-ing]

Perfect remake of the magnificent advertisement for the XC60 ❤

[ericbighead]

Luminar Technologie Iris+ LIDAR it is 🎉 Looking forward to see the roll-out to the EX60 and ES90.🎉

[domenicosar]

Luminar's lidar looks SO good on the car! 😍😍

[shih_films]

this was beautifully filmed, i wonder what production company did this in barcelona? would love to experience working with them

[mount.fujikama]

Rise and shine, Mr Freeman... rise and shine

[anyaasher]

Motion sensor or not, look at the road. Don't imply in your selling campaign that people can stop paying attention now, please.

[AA-wqsm]

Are we really advertising pedestrian detection as a failsafe for when you get distracted by your phone while driving... instead of just putting the damn phone in your pocket and focusing on the road?

[stoffbluff]

Hope luminar who make the lidar at the roof of the volvo get some credit as well.

[edimist]

As safe as the new EX90 really is, could you Volvo please give us via software update full screen Android Auto on the Sensus infotainment? Thanks

[tunguyenanh]

just wonder sensors can detect in highway auto trigger brake if car ahead emergency stopped

[Hansence]

The emergency sound is different, wonder if it will be provided OTA for older Google built-in vehicles.

[CorNigrum]

I really hate ads, but I have to admit, visceral psychological guilt trippery aside, this makes a great point. I also note the increase focus on middle-aged professional women as target market for luxury cars.