People don’t value what you ‘do’

People don’t value what you ‘do’. They value the ‘outcome’ you deliver. 💪 This is Marcel Petitpas from Parakeeto. The interview is from my upcoming podcaset series, ‘Super Obvious’. #b2b, #sales, #superobvious, #pricing, #b2bsales

Get our B2B 'Getting Clients' Toolkit here:

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ABOUT JAMES TUCKERMAN
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Co-Founder, B2B Group
👉 B2B finance - B2B Advance

Founder, Anthill Magazine: Australia’s first magazine dedicated to innovation, entrepreneurship and startup culture.

🎤 250 Speaking gigs, local and global
💰 $10m in course sales and webinars
📣 100k ‘B2B Only’ social media followers
🥇 Self-made magazine publisher at age 26

Father of two boys Dachshund. Woof! 🌭

[BBSchool]

If you want to unlock our B2B 'Client Acquisition' Toolkit, go here:


And here's what you'll find inside:

✅ B2B Message Mastery: Prompt Stacking - 28 ChatGPT prompts to help you create effective communication strategies tailored for B2B marketing.

✅ Self-Closing Offers for B2B - Framework for creating offers that lead to automatic client conversions without intensive sales efforts.

✅ Consulting @ Scale Roadmap - A guide to scaling consulting businesses efficiently while maintaining service quality (The THREE things).

✅ B2B Cash Confidence Calculator - A tool for forecasting revenue and sales outcomes from new client engagements and service level objectives.

✅ 12 Principles of Persuasion - Essential persuasion techniques for enhancing influence and effectiveness in B2B sales.

✅ 9 Email Tactics to Rapidly Reconnect - Techniques for crafting emails that re-engage and reactivate former clients or leads.

✅ The 10 Commandments of LinkedIn for B2B - Key rules for leveraging LinkedIn to maximize B2B marketing and networking.

✅ B2B Lead Magnets Guide - Insights on creating compelling lead magnets that attract and convert B2B prospects.

✅ B2B Marketing Reloaded - Advanced strategies for revitalizing and innovating B2B marketing efforts.

✅ Consolidation Checklist for B2B - A checklist to ensure all critical elements are covered in B2B project or campaign planning.

✅ 100 Leads in 10 Days Roadmap - A fast-track plan to significantly boost lead generation in a short period.

✅ Lead Capture Gateway Cheat Sheet - Quick reference guide for setting up effective lead capture mechanisms.

✅ The 7 Touches - Discusses the importance of multiple interactions in securing B2B sales or commitments.

✅ Prompt Stitching Cheat Sheet for B2B Marketers - A resource for B2B marketers on integrating various marketing prompts into a cohesive strategy.

✅ 9 Proven Door Openers for B2B - Effective strategies for initiating contact and opening sales conversations in B2B settings.

✅ 5 Proven Frameworks for Crafting Cold Emails - Templates and guidelines for creating impactful cold emails that receive responses.

✅ B2B One Call Close Formula - Techniques for closing B2B sales effectively within a single conversation.

✅ B2B Client Journey Master Map - A comprehensive blueprint for navigating the client journey from prospect to loyal customer in B2B markets.

✅ Pimp Your Profile - Tips for optimizing professional profiles to attract more B2B opportunities.

✅ 5-Day Content Rhythms for B2B - A plan for developing and executing a five-day content strategy to enhance B2B engagement.

That's 20 amazeballs resources.


Enjoy. :-)

James