The Principles of Design | FREE COURSE

In this course, we'll take a look at the main rules for creating compositions that work well and convey organized messages.

00:00 Introduction
00:52 Balance
02:33 Unit
04:15 Contrast
06:13 Emphasis
07:43 Replay
08:53 Pattern
10:43 Rhythm
12:15 Movement
14:09 Proportion
15:53 Harmony
17:58 Variety
19:58 Conclusion

Resources used in this video:

- - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - -
Envato Tuts+

Envato Elements
All the creative resources you need in one subscription. Customize your project by adding unique photos, fonts, graphics and themes.

- - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - -

[Maryyyyc]

I’m a self-taught artist, and I’m just now taking online YouTube art courses to help improve my art. So thank you for this!

[gennalalibelatours]

The Principle of Design
1. Visual weight, make balance of your art work for the eye.
2. Unity, the relationship between elements.
3. Contrast, creating visual hierarchy. The use of different, colors, textures, shapes
4. Emphasis, use of negative, positive relationship, colors, lines.
5. Repetition, repeat the same element through a design, to create consistency
6. Pattern, the repetitions of multiple design elements
7. Rhythm, creating organized type of movement, the path our eyes takes us
8. Movement, the path our eyes takes through a design composition
9. Proportion a sense of unity creation, well to each other, that can add balance and harmony
10. Harmony is the sense of cohesiveness between the elements in the composition, somehow related
11. Variety creates contrast and tension in design composition, can be intriguing for the viewers.
These are the foundation for creating a composition, that can help you create a structure that is strong and presented in the right way. These principles will also help you understand; how other design are built or if you are missing the piece of the puzzle or editing process, when you are designing something to make sure your design works with these rules and help you design with purpose by giving function to every element in the composition and communicate clear message.
From now on when you see design you can decode it and why each piece is there and what is its function.

[rashone]

Excellent presentation…I’m a painter and these same principles apply to fine art; many artists want to skip this type of learning and end up not understanding why their paintings aren’t successful.

[KIDNOFACE]

DEAR YT ALGORITHM: please recommend me more design lessons, filled with tips and experience such as this video. Thank you, truly yours.

[ManjuManjunath-drjb]

Contrast, Balance, Emphasis, Proportion, Hierarchy, Repetition, Rhythm, Pattern, White space, Movement, Variety, Unity.

[SpicyBiCutiePie]

Principles, in order of mention:
1. Balance
2. Unity
3. Contrast
4. Emphasis
5. Repetition
6. Pattern
7. Rhythm
8. Movement
9. Proportion
10. Harmony
11. Variety

[bingo]

This woman has her head on straight (and balanced). I like her approach, can learn from her, and be happy with the results. Her examples are great examples, accurate, and helpful. I recommend her to design classes around the world. Thank you Laura for your clear teaching methods and your dedication to a more pleasing world.

[TheGhost-mvdp]

I have just invested 2 days into trying to figure out how to get started with design and got nowhere. Then someone pointed me to this video. Now it all makes sense and I feel like I am in a place to explore further into each of the principles you mentioned. So thank you! This was very helpful.

[yashparmar]

The principal of design are as follows:
1_BALANCE
2_UNITY
3_CONTRAST
4_EMPHASIS
5_REPITATION
6_PATTERN
7_RYTHEM
8_MOVEMEMT
9_PROPORTION
10_HORMONY
11_VERITY
12_ THANK YOU FOR THIS

[hafsaharoon]

Color Theory is important too. If we don't learn color theory, we could create chaotic art pieces. One more thing, do not add too much contrast. This makes your art piece so chaotic that your brain couldn't process it correctly. Overall, amazing video!

[streakphreak]

Thank you Laura and thank you Envato Tuts+ for this incredible and cut-to-the-chase video. 😍
I didn't know the principles but here I am working for a company as a lead UI/UX designer lol.
I am really glad I stumbled upon this video thanks to Youtube's algorithm haha. 😄

Edit: In the Rhythm section, we can't also say there's no clear system for the repetition of the colours. If you be a little bit more playful then you'll start to see the pattern or system and using that system the blocks of the same colours were placed. Or maybe it's just me.
1 - Start from the bottom green block and image a ball hitting and ricocheting to the green block on the top.
2 - Now continue playing that old DVD icon thing that bounces off the border of the TV screen.
3 - Now place blocks of the same width right where the box hits and bounces off.
4 - Increase or decrease the width/height of the blocks and change colours.
5 - Your last hit point should be the blue block on the top.

[startuptutorial]

Thank you. I am a business owner (a bootstrapped startup, to be more accurate) and this is what I exactly needed!! Unless you have knowledge of these concepts, you cannot guide your employees to design better

[StillOnTrack]

Excellent video. I really like your examples and your way of explaining. I've been a graphic designer for 10 years but I still like to watch different people's explanations of the basic principles because I like seeing and hearing other peoples ways of interpreting, explaining, and demonstrating them.

[LauraHenneforth]

So much good info in a short video! Thank you again!

[Jhonnywck]

Balance : equal spread of visual element.
Unity : consistent layout, style, and matching combination of colors.
Contrast : making hirarchy or making vocal point through different use of shape, color, for, etc.
Emphasis : using contrast to point out specific thing.
Repetition : create consistency for branding, can be used for unity.
Pattern : can be used for branding or give character to your design.
Rythm : creating movement with specific organizationan pattern.
Movement : Dynamic compotition to create a sequeance for the eye.
Proportion : the unity of scaling to create balance, and also give hirarchy.
Harmony : cohesivness of the element of the design, same templates, related shape, matching color or using gradient, ect.
Variety : using Variety of element to create more contrast.

From what i learn form this video, every element are related with each other, and sometimes it can make us confused which one come first. It better for us to choose some principle based on our big concept of the project, and then use the other non chosen principle to enhance the chosen principle.

[albertmalcampo]

Great. I'm a Graphic Designer/ Copywriter/ Painter from the Philippines. This is helpful

[jjactual]

wow! I've come across so many videos with titles like this, but they were almost completely useless. This video, however, is very useful and informational! Thank you for sharing

[DesignDev-dq]

इस वीडियो को बनाने के लिए धन्यवाद, भारत की ओर से प्यार और सम्मान

[angecute]

been teaching myself design for a few months now and never watched a video on the principle (silly me, I know) but this video made me feel like I suddenly know all the secrets!!! Thank you!! Super helpful!!

[hueyahumana]

The course has a simple and efficient context. It is a must-watch. Miss Keung has a clear tone of voice, and her speech speed is appropriate. Well done, good job!