How Digital Media DESTROYED Bollywood? | Business Model of Netflix / OTT | Dhruv Rathee

The biggest reason behind failure of Bollywood film industry is often attributed today to OTT Platforms, which have been on a rise recently. There are multiple platforms like Netflix, Amazon Prime, Disney Hotstar, Zee5 etc. that have got very popular in the recent years. Infact, many Bollywood Actors and YouTubers have started to work with these OTT Platforms. But have you ever thought how they earn money? What is their business model? Watch this video by Dhruv Rathee as he talks about OTT Platforms this time in the Business Model series.
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[surajk]

You can ignore Bollywood but you can't ignore Dhruv Rathee 😂🔥

[deepshikhashekhar]

Excellent content; as a business school student, I had already read about Netflix and Blockbuster in a Harvard case study. Your analysis of data from Statista and other reports is interesting. Good Job, Dhruv.

[muhammadtahiriqbal]

I’m from Lahore. We friends await Dhruv Rathee’s videos on multifarious topics. Friends intimate in what’s app group whenever the video appears! He knows the knack to communicate the content in simple words. Hatred, rancour, prejudice do not find any place in his videos. Lots of love & respect from Pakistan!

[nishants]

I also believe advancements in TVs and home theater systems have a big part to play in this trend shift. The experience from high quality TV display and sound is nothing short of a theater experience.

[Defence_Faith]

Very much appreciable video by Dhruv!!
I usually prefer OTT web series above Normal Movies. As they are slow paced and we not only saw a character but we are able to feel it. In the most rare case For watching MARVEL and Other good 3D movie I prefer Cinema Hall over OTT.

[priyasharma]

Covid has changed things drastically unexpectedly. Before people used to watch movies for fun but now they think of cost and content and then choose to go for it. I'm not sure of all but the majority yes.The thinking and perceiving power of people has changed. Like rightly pointed slow/generic movies are best to be watched on OTT compared to movies with heavy visual effects. If possible it would be great if you can make a video on what's the future of DTHs?

[shivajipatil]

Is there anything left untouched by you? this is absolutely incredible. Your team is doing great job.

[iirohity]

First of all no barriers . Not the same melodrama the more u watch netflix, u become open to the world. Long ago i left the main character vibe. I have learnt how big this world is and stories we have .

[MirrorLoop]

Correction*** Netflix and Prime were doing the same before also. In 2018/19 the movie didn't have a well known star, OTT rejected the movie and told the maker to run the movie in the theater and come back. The minimum eligibility was the film should run at least 3 weeks in at least one theater. Some producers even paid theaters to run their movies for 3 weeks. ❤️

[Karansingh-ks]

India will become great only because of people like you.❤️

[Hominique]

No time waste, No nonsense, Pure knowledge, Simple to understand, that is Dhruv Rathee❤

[adityakhalkar]

Missing those golden period of 80 s and 90s when everyone was living in real world...

[RealTalkWithSSG]

Great analysis as always Dhruv. Add to that, people will watch what they find interesting, and that changes with time. A big demography of people don't care about item numbers, or over dramatic movie scenes anymore, they want original stuff, not rehashed remade stuff that came out maybe only 15 years ago. At this rate I won't be surprised if there's a 3 idiots remake. That's why I have massive respect for actors who choose offbeat stories, at least they are trying to change the perspective and branching out to stories that are versatile. People want original content now.

[yashtiwari]

This Guy Deserves A Prize For Opening Eyes Of Parents, Teachers And All Elders Who Don, t Listen To Their Child, s Needs. ❤️👍

[pixxygamingshorts]

Hats off to the person who researched and find all the data of such platform.. Nice insight

[shubomdeb]

Sir, I am an JEE aspirant and passed my boards from Assam Higher Secondary Education Council ( AHSEC) with 68% in 2022. As i thought i am not well prepared for jee 2022 i took a drop year as NTA removed the 75% criteria for admissions in IIT, NITS & CFTIS in the year 2020 2021 2022 and didn't notify about the eligibility criteria for 2023 if they would have earlier announced the critera for 2023 i could have saved 1 year and its complete injustice to the dropers of 2022 who suffered academic loss due to the pandemic. Sir i request you to kindly make an video on the injustice towards the droppers

[HEIIRO]

Shouldn't we be proud that as an indian I'm glad i found a guy like Dhruv ❤️

[andrewspaul]

OTT is really a blessing. Lots of money saved in travelling, avoiding unnecessary inflated snacks in theaters etc and watching in our comfort at Home. Only visual Treat movies like Avatar need to be watched in Theaters which are meant for Theater Experience only.

[MrPreet]

Digital media got content cinema to the world . People got to know how Bollywood copied from other Cinemas so instead of Bollywood movies, they prefer to watch regional and international cinema

[pranjulshukla]

Always worth watching, no waste of time, just DHRUV bhaiya's thing. ❤️❤️❤️❤️