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How established companies can be bigger market disruptors than start-ups
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Scott Snyder, partner at Heidrick & Struggles and fellow at the Wharton School, joins "Squawk Box" to explain the thesis of his new book "Goliath's Revenge: How Established Companies Turn the Tables on Digital Disruptors." He says that the market's true disruptors may be big legacy brands like MasterCard and General Motors.
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About CNBC: From 'Wall Street' to 'Main Street' to award winning original documentaries and Reality TV series, CNBC has you covered. Experience special sneak peeks of your favorite shows, exclusive video and more.
Connect with CNBC News Online
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