2 Ways to Build a Really Big Business

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How I got here…

21: Graduated Vanderbilt in 3 years Magna Cum Laude, and took a fancy consulting job.
23 yrs old: Left my fancy consulting job to start a business (a gym).
24 yrs old: Opened 5 gym locations.
26 yrs old: Closed down 6th gym. Lost everything.
26 yrs old: Got back to launching gyms (launched 33). Then, lost everything for a 2nd time.
26 yrs old: In desperation, started licensing model as a hail mary. It worked.
27 yrs old: "Gym Launch" does $3M profit the next 6 months. Then $17M profit next 12 months.
28 yrs old: Started Prestige Labs. $20M the first year.
29 yrs old: Launched ALAN, a software company for agencies to work leads for customers. Scaled to $1.7mmo within 6 months.
31 yrs old: Sold 75% of UseAlan to a strategic buyer in an all stock deal.
31 yrs old: Sold 66% of Gym Launch & Prestige Labs at $46.2M valuation in all-cash deal to American Pacific Group. (you can google it)
32 yrs old: Started making free content showing how we grow companies to make real business education accessible to everyone (and) to attract business owners to invest or scale their businesses.

Today: Our portfolio now does $200M/yr between 10 companies. The largest doing $100M/yr the smallest doing $5M per year. Our ownership varies between 20% and 100% ownership of the companies. Many of them we invested in early and helped grow (which is how we make our money - not youtube videos).

To all the gladiators in the arena, we’re all in the middle of writing our own stories. The worse the monsters, the more epic the story.

You either get an epic outcome or an epic story. Both mean you win.

Keep crushing. May your desires be greater than your obstacles.

Never quit,

Alex

*FULL DISCLOSURE*
I make content to make money - just - on a longer time horizon than most. I want to build trust with business owners so we can find the best ones and help them scale. And if they’re awesome, write them a check and go all the way as partners.

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Understanding customer lifetime value is key to allocating resources effectively.

collinrutherford

Great point. I'd add the importance of creating a community around what you sell

HorizonSearch

I swear Alex breaks things down in business better than anybody I’ve ever seen

GDChronic

This is super intriguing. I’m not against this idea at all, but we personally (our company) landed on the problem we wanted to solve and an ideal customer type of thinking, and that’s what we do now. I assume with those two decisions, we will never be a “really big business”, but none of us actually have a problem with that. We’re incredibly grateful for where we are at and we want to keep growing slow and steadily. Idk if this is a very uncommon thought process? There are a lot of young men desperately trying to get rich asap and I think it’s damaging.. I encourage others too to truly, truly question if you desire the life of a “big business”. Not wrong if you do. But it takes a tremendous amount of sacrifice. I take a lot of concepts from Alex but I never forget that a lot of what he preaches includes one of his teachings: 6-7 days per week of 12-16hrs per day of work. If that’s what you want to go through, do it, but don’t forget that being extremely wealthy is rarely as fulfilling as people think. The truly wealthy (like Alex) have fallen in love with the game of business, not the money.

bradyvilhauer

Funeral home. Never ending supply of customers.

jamescrud

I listened to this 4 times and didn’t quite understand it. Is he saying (a) that selling a lot of real estate is possible because of the endless market or that (b) serving that active market (through some service or product) can be hugely profitable because the market is endless?

utdrich

I am a baker, and I struggle with customer acquisition and advertising. Please, I need help to grow my customer base and reach more audience in Nigeria and beyond.

chidinmaanyaudo