How Employer Branding For Startups Is Different Than For Established Companies

Startups can compete with larger, more established brands in the employer brand space by adhering to a few core principles. The key is to appeal to what the marketplace actually wants from their employee experience, instead of innovating for innovation's sake.

What are your thoughts on employer branding for startups? Let us know in the comments below!

#employerbranding #managementconsulting #startups #business #brandstrategy #growth

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Daggerfinn is a boutique employer branding and growth strategies consultancy. We live at the intersection of marketing and HR, providing CMOs and CHROs with the insights and tools to unlock their organization’s potential as great places to work.