How to Insert an Unsubscribe Link in your emails using EmailMerge (CAN-SPAM Act & GDPR Compliance)

EmailMerge for Outlook makes it easy for you to send large numbers of personalized emails using your existing Outlook contacts, Excel lists, Salesforce contacts or Access Databases.

In this video tutorial, you will be shown how to add a unsubscribe link in your emails (mail merges, newsletters, product announcements and other mass emails).

The unsubscribe link allows your recipients to opt-out from receiving emails from you. Adding unsubscribe links to your emails allows you to move towards compliance with spam laws like the CAN-SPAM act and GDPR and improve email deliverability by allowing unengaged recipients a way to opt-out.

In short, adding an unsubscribe link is a mandatory legal requirement, and it’s absence discredit’s your business.