The real reasons Apple won’t put macOS on the iPad

Apple has refused to put macOS on their iPads, but Apple users want to know, why not? Video director, Owen Grove, dives into answering this question by speaking to experts and trying to use the iPad Pro as his work device while mirroring macOS.

00:00 Intro
01:12 Using iPads for "Pro" work.
01:58 Powerful hardware, sleeping software
02:34 UTM and virtualization limitation
03:04 How to try macOS on iPad
03:53 How it feels to use macOS on iPad for drawing and in general.
05:09 Editing video in macOS on iPad
06:52 Developer interview: Is running macOS on iPad a software or hardware challenge?
09:51 Is macOS on iPad bad for business? Apple's choice.
10:40 Is Apple afraid the iPad would cannibalize the Mac?
11:07 Interview with Nilay: Apple's business decisions
12:31 What's the real money reason?
14:11 Conclusion: Apple. Why not?

[TheVerge]

Are there any other questions you haven’t seen answered that you want to see us try to solve? Drop it down below:

[Lostatsea]

Not sure how long this dude has worked for The Verge but he’s great. Charismatic and funny, and very likable! This video was also edited really well. Loved the transitions

[richardc]

Also the reason they don’t add multiple user support

[lujnk]

my hot take on how to fix the ipad is just let 2 videos play at once

[hubozr]

Missing a big distinction between the Ipad Pro and the other iPads. For the pro, the need for better use of the overpowered hardware makes sense. Any other iPad, you'd buy because it's an iPad doing ipad things on IpadOS.

[SloanMosley]

BECAUSE THEY CAN'T TAKE 30% WHEN YOU DOWNLOAD AN APP FROM THE INTERNET

[rhitamdutta]

They won't add it because they need to make more money. As simple as that. Convincing you to buy an extra product makes them more money.

[santiagorivbarba]

13:19 WHAT THE HELL IS THAT CURSED MACBOOK AND THOSE PORT PLACEMENTS LOL

[Rishabh_Sharma]

Thanks for bringing back such videos. I was missing them a lot since dieter bohn left the channel.

[svenbjorn]

"But at the point where the iPad can do macbook things, why not just buy a laptop?" Because 2-in-1. The keyboard case allows you to quickly and EASILY switch between writing/drawing WITHOUT having to disconnect/transform anything. You just flip it upside down or rightside up depending on whether the current task requires the keyboard or the pencil. School and art are obvious use cases where switching between both modes constantly is useful.

[SaveMeAzathoth]

You eventually acknowledged that your simulation of running macos on the ipad using screen mirroring wasn't really the "macos on an ipad" experience so much as like attaching a wacom tablet. After years of using a wacom (non-screen) tablet as a full replacement for a mouse with my mac, I think that the "macos isn't optimized for touch" phrase that people love to repeat is pure bs. In the least, macos has a much better (third-party) stylus navigation experience than ipados does with the magic pencil.

[exp]

10:15 Imagine Apple in 2008 saying they don't want the iPhone to become an iPod.

[Fgtfv]

1:57 "No wired headphone jack" "Need a dongle for any sim work or media dumping"
Hey, I've seen this one before!

[peterur]

The problem is not the OS itself... it's when using a few apps or the browser, just all a full mac os browser experience for Figma, GSuite and Gmail would be a HUGE upgrade!!

[Spo]

This is my first video I’ve seen with Owen presenting and I really dig his style.

[BigBampot]

I, for one, am thrilled to see Matt Berry join The Verge. Welcome!

[mananparekh_]

Finally, a take beyond the rudimentary. Appreciate your and nilay’s conversation about the business of iPad

[ShoFuturistic]

Video Editor here. Adobe Premiere. Final Cut for iPad has a LOT of potential for a single user workflow. The secret weapon that people don't talk enough about is the Apple Pencil. I'd love to see more context sensitive shortcuts and deeper menu options added to the pencil. I prefer not to use the keyboard on my iPad because you might as well use a laptop. On the other hand, as a shortcut guy, I don't like drag and drop editing either. Solution: Apple Pencil. 

Audio apps like FERRITE allows users to map some VERY cool functionality to the pencil, and I really hope to see a future where I can place in an out points, insert and over write edits, markers, and more with a pinch and tap of the pencil. It would make editing very zippy.

iPad won't replace a laptop for intense edits. The day that apple figures out cloud based storage and cloud projects/cloud editing, is the day we'll worry less about the FILES system on iPadOS.

[BarelyAverageDude]

10:39 the crowd laughed, but it was Apple that’s laughing at us. 😅🤦🏽‍♂️

[TrasherBiner]

This man is how I imagine how Santa Claus looks out of Christmas season.