'Dear white people and men...'

Stephan Loerke, CEO of WFA, interviews Phumzile Mlambo-Ngcuka, Executive Director of UN Women and Chair of the Unstereotype Alliance.

In this captivating interview, Phumzile Mlambo-Ngcuka shares a personal account of living through the overthrow of apartheid in South Africa. She recounts similarities to the Black Lives Matter movement happening today and calls for white people and men to not waste their privilege in society and use it for the collective good. Stephan asks what measures can be taken by the advertising industry to catalyse change. Phumzile Mlambo-Ngcuka delivers a clear message in response: Brands standing on the side-lines are perpetuating stereotypes, diversity and accountability is paramount and “there isn’t any more time or patience for incremental change”.

First aired: Tuesday 23rd June at LIONSLive.

[skunk]

Here's a steoeotype: Get woke. Go broke!