Customer loyalty programmes... why bother! : Lance Walker at TEDxTeAro

Lance Walker is the CEO of Loyalty NZ, the company that runs New Zealand's largest and most successful coalition loyalty programme, Fly Buys. Lance will be exploring how loyalty programmes have become a very common marketing strategy, with most businesses offering them in one form or another, and most NZ consumers being involved in several. But do they really work, and do they still have a place in the marketing

In the spirit of ideas worth spreading, TEDx is a program of local, self-organized events that bring people together to share a TED-like experience. At a TEDx event, TEDTalks video and live speakers combine to spark deep discussion and connection in a small group. These local, self-organized events are branded TEDx, where x = independently organized TED event. The TED Conference provides general guidance for the TEDx program, but individual TEDx events are self-organized.* (*Subject to certain rules and regulations)

[ridhotrimanto]

more than 6 years ago but still very relevant on today's game of loyalty. Even he said, loyalty must be fun to deliver.. Great presentation

[graceanthony]

Intelligent, insightful points; yes I do prefer and agree that the loyalty programme should become more personalized and not the one hat fits all archaic approach. The old fashion way is insensitive, it basically demonstrates that you do not care about the customer's needs, you just want to push your product. Good delivery.

[ceyhundagl]

I can say that you are visionary person. 11 years past WAOW!

[vodanh]

There are immense idea in the world for me to explore and gaining due to i need to learn english seriously to get them . i hope these videos on TED TALK might help me to evolutive skills of business and so on. Love video from vietnamese.

[insomniaczatoot]

Love the presentation. Great summary on the fundamentals, future, and delivery mechanisms of loyalty programs. Great job.

[ImTheMan]

a vary highly productive use of my time THANKS.

[shannonmagowan]

A very good presentation. Yes, I agree the delivery mechanism is changing very quickly with technology now in the hands of their customers. There are now a lot of case studies of businesses that have recognised this and have built very successful businesses such as Starbucks, Domino's and many more. Often this has been at the expense of their laggard competitors who have not awake to the change in consumer behaviour.

[dolfinho]

Great job everyone that makes this talks possible thank you very much for making it happen

[nickyferguson]

loved this presentations-fun, well put together. Do you have any new talks? This is just great

[dubravkokovacic]

I couldn't agree more. Really visionary view.

[benjaminpedley]

I think the quote at 9min Lance is referring to Clay Shirky speaking about Facebook and collaborative coordination.

[ThatOne]

Why do Kiwis say, "dater" when attempting to say, "data?"

[MisterMikeTexas]

Those look better than Krispy Kream or Dunkin.

[AdriGoddess]

I heard the first 7 minutes and I couldn't do it anymore. Seriously. Talking about nothing.

[RANDG]

I find it hard to understand his heavy accent. Public speakers should learn how to neutralize their accents.