How to Run a Tiered Loyalty Program [Customer Loyalty Minutes]

A tiered #LoyaltyProgram is type of membership program where customers enjoy permanent perks and rewards depending on their rank. #Tiers offer many benefits, such as eliminating frustration over expiration dates, and shielding you against the competitors with exclusive bonuses.

Zsuzsa Kecsmar - CMO and Co-founder of Antavo - sits down with Jörn Roegler - VP of Strategy & Insight at Antavo - to discuss what other benefits tiered loyalty programs hold.