Keynote: Loyalty programs - why bother? - Adam Posner, CEO and Founder of The Point of Loyalty

Loyalty programs are a go-to strategy for many brands to retain their customers and grow their value over the longer term.

Whether you have a loyalty program (and want to improve its value to your business and to your members) or you are thinking of a program (and you’re not sure if it’s worth investing in a program), in this session, loyalty expert Adam Posner, will be providing actionable insights on the following questions:

- Do you really need a loyalty program? The nine goals for a program
- Where’s the value to your business? 11 loyalty program revenue opportunities revealed the costs to be aware of
- How to make your loyalty program meaningful and desirable to your members - the six currencies loyalty program members care about