What is Content Marketing and How to Crush It on a Tiny Budget

You don’t need a million-dollar budget to do impactful content marketing. In this tutorial, you’ll learn what content marketing looks like and how you can use it to grow your business.

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Additional Content Marketing Resources

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Content marketing is more than just blogging or creating videos for YouTube.

According to Content Marketing Institute, content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience — and, ultimately, to drive profitable customer action.

From this definition, you can observe these few key attributes:

► you need to create content and distribute it
► your content should be valuable, relevant and consistent
► you should know who you’re targeting so you can attract and retain them
► your content should drive profitable customer action

To help you get started with executing a successful content marketing strategy, we recommend a 4-prong strategy known as the CART formula.

You'll learn how to use this formula in this video.

We’ll also take a look at a few examples of content marketing that weren’t too expensive to execute. We’ll break down their success, and you’ll get ideas on how you can replicate them.

All the content marketing examples that we’ve shared don’t require multi-million dollar budgets. In fact, if you’re doing the work alone or with a partner, some won’t require any money other than your time.

Remember that content marketing is a long play and as you successfully execute for your audience, you should see traffic, brand awareness, and revenue grow in tandem.

Timestamps

0:54 - What is Content Marketing?
2:44 - The CART formula
3:58 - YouTube series called “Will It Blend” | Success story review
5:36 - Superdrug's "Perceptions of Perfection" campaign | Success story review
7:51 - Tasty’s YouTube channel | Success story review
13:00 - Ahrefs’ content marketing strategy | Success story review

#contentmarketing #contentmarketingexamples #contentmarketingstrategy

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STAY TUNED:

[kandaman]

As always, GREAT video Sam Oh, you keep producing valuable content.
Greatly appreciated!

[VikasSharma]

What a great tutorial. Content is definitely the king and it is equally important to not just write but also to share.

[ProperScreenname]

This guy knows a lot about video content creation. Really really nice to watch these kind of tutorials which are made to keep the topic interesting through the whole video

[szkfury]

Love your content. Every time I watched videos it expands my knowledge of marketing world.😄

[miniwrites]

Turning audience into regular is a must-do thing for blog. I am now thinking about adding subscribe option to my blog. Thanks for the info! :)

[georgekariuki]

Hi Sam great stuff man!
Just to further develop this content, kindly elaborate on the marketing stack that one needs to put out and monitor content across different channels i.e YouTube, Twitter, blogs, adcampaigns therefore we can experiment on different customer acquisition strategies fast and cost effectively.
Something similar to Hubspot and you would really deliver value for those of us who want to experiment with marketing but are overwhelmed with how to even monitor what is going on.

Thanks again!

[jatinraj]

Love your videos, Sam
Please make videos on new Backlink techniques

[murtazayousaf]

Want More Tutorials About Affiliate Marketing. And Sam, one of your video you told that you run Pinterest ads for your affiliate marketing which you scale after few days to 17000$ and beyond


Please make tutorials on How you run Pinterest ads? And what kind of products you love to promote?

[Bobifier]

This video is a great example of content marketing

[chiragartani]

Hello, Sam. How are you. After long time I'm watching your video and I just notice 200 likes and 2 dislikes, That thing told me before watching video everything about it and after watching the video you are seeing this comment. That's really awesome explanation again. 🏆

I'll watch other content, Which I've not watched yet.🌀

Thank You! ⚡

[arshadalamgeer]

As always superb! very informative and practical examples. please advise the exact difference between " All keyword ideas" & " Phrase match" ? I usually confused

[adrianaso]

I like the content marketing strategy made by Canva and Blinkist.

[barokahsantri]

Your content is very good, can I ask permission to take the transcript in this video for my website article?

[travelprague_gr]

How long should be a pillar post? Is it enough just about 1000 words?

[VikasSharma]

So, back links are still relavant and important.

[drezoz]

Please make a video on google new featured snippet update and recommend shall we block featured snippet since your data shows that 19.6% ctr goes to #1 result and only 8.6% to the featured snippet.

[varunkumar-qmrh]

Hi samo start affiliate marketing site from scratch. we are waiting for it.

[abdelben]

why does'nt make infographics for all of this, it will be more easy