What is Content Marketing?

In this video, Jen (a content marketer, herself) explains what content marketing is, why you should invest in it for your business, and what you can expect from good content.

Content marketing is a digital marketing strategy that uses assets like videos, blog posts, articles, images, and graphics to engage your audience and build relationships online. The ultimate goal is to strengthen the trust between you and your audience so that they come to you when they're looking for information or to purchase something you offer.

You should create content for each stage of the customer journey. People are searching for different information at each stage of the buying process, and having that information ready can help you stand out among your competitors. You want your content to answer questions, solve problems, and give advice that helps people make decisions. More on this in the video.

A great digital marketing strategy includes content that's tailored to your audience and full of helpful information.

⌛ Video timestamps:
00:00:00 // Introduction
00:00:30 // Definition of content marketing
00:00:52 // Benefits of content
00:02:04 // Types of content you can create
00:02:40 // The main point of your content
00:04:20 // An example of great content marketing
00:05:19 // Conclusion

🎥 Check out these videos to keep learning!

📘 We also have written content on our website!

[henrythomas]

I like your video presentation. It is informative too, at the same time. Thanks a lot for your guidance!