MarTech with Experts - Episode 1.

“Empathy”: the invaluable and salient driver for customer loyalty and business growth.

'MarTech with Experts' is a pre-recorded series of discussions on Marketing and technology, hosted by Terragon.
It is an offshoot of the Terragon Knowledge Series which was initiated to educate marketers on the various components, approaches and benefits of Data-Driven Marketing, so they can take advantage of the opportunities herein the “new normal”, current digital trends and evolving customer behaviour to drive growth; through the “intelligent” use of Data and Insights in order to engage customers for reach, acquisition and retention cost-effectively.

In our first edition, we had a chat with Mimi Nicklin, Founder and Creative Chief Executive Officer of Freedm (a creative branding and storytelling agency),  Empathy Advocate, and Best Selling Author. She talked about “Empathy”: the invaluable and salient driver for customer loyalty and business growth.

'MarTech with Experts' will focus on trends in the marketing technology space, and expose marketers to growth strategies in order to navigate the ever changing marketing landscape.