The Martech Show Episode #7: Ecosystems and the Expanding SaaS Universe

You think there's a lot of martech software with the Martech 5000? Jay McBain of Forrester, our editorial guest for this episode, explains why there's actually 175,000 SaaS companies in the world today — and why he expects that number to grow to 1 million by 2027. Not unrelated, Jay also gave us a deep dive into the channel and ecosystem software landscape. Tom Treanor, CMO of Treasure Data, sponsored this episode and shared his insights on this phenomenon from the perspective of CDP deployments in major brands.