3 platform rules and 10 000 MarTech landscape with Scott Brinker, VP of Platform Ecosystem, HubSpot

Over the last 5 years Scott has spearheaded the transformation of HubSpot from a marketing suite to a platform that now has 1000+ integrations. In addition, he is likely the most knowledgeable expert in marketing tech, as he's been mapping and explaining martech ecosystem for the last decade.

📍 In this episode:
0:00 - Episode preview
3:00 – Key trends in MarTech Landscape
9:00 – What is driving 10X growth in MarTech over the last decade?
14:00 – Turning HubSpot into a platform: seizing an opportunity
18:00 – Key elements of a successful platform strategy
22:30 – How HubSpot’s grew its ecosystem in the last 5 years
25:00 – What is the platform mindset shift and why is it so hard?
27:30 – How to explain SaaS explosion: 500 million apps by 2023 (IDC)
32:30 – Data collaboration between companies
34:30 – Will Big Data lead to a Big Ops challenge?
36:00 – What will be the next chapter in MarTech platforms and ecosystems?

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[chiefmartec]

Thanks for having me as your guest, Roman!

[PartnerInsight]

📍 In this episode:
0:00 - Episode preview
3:00 – Key trends in MarTech Landscape
9:00 – What is driving 10X growth in MarTech over the last decade?
14:00 – Turning HubSpot into a platform: seizing an opportunity
18:00 – Key elements of a successful platform strategy
22:30 – How HubSpot’s grew its ecosystem in the last 5 years
25:00 – What is the platform mindset shift and why is it so hard?
27:30 – How to explain SaaS explosion: 500 million apps by 2023 (IDC)
32:30 – Data collaboration between companies
34:30 – Will Big Data lead to a Big Ops challenge?
36:00 – What will be the next chapter in MarTech platforms and ecosystems?

[FaithandFun-wq]

This is so nice. Thank you for sharing.