The Martech Show Episode #5: 5 Martech Trends for the Decade Ahead / The Agency View

Jason Baldwin, head of product management at WPP, and I spent the past few months researching and writing a paper about 5 trends in marketing technology that will shape the decade ahead for brands and agencies. Jason joins us to discuss some of his reflections on the project, especially with regard to AI, no code, and "the great app explosion." This episode was sponsored by Perkuto, and CEO Alex Pelletier joined in the discussion as well.