How to Not Be Paralysed by Too Much Information If Presenting

In this video we cover what to do when you have too much information to present and lose track of it. What to include? What to leave out? We cover the technique of the "layer conveyor" to help you prioritise information, and be able to convey the same principles without diving into a level of detail that is too high, striking the right balance.

00:00:00 Beginning
00:00:28 Introduction
00:00:44 Insight #1: A Good Dilemma
00:01:03 Insight #2: The "Layer Conveyor"
00:02:06 Insight #3: Prioritising, Not Excluding
00:02:56 Insight #4: You Need Structure
00:04:45 Insight #5: Very Flexible
00:07:15 Conclusion
00:08:21 Closing

In situations where there is a lot of information to convey, you may get lost in the details. This is an especially dangerous trap for very logical or scientific people, who want to provide proof and facts for every single claim made.

In the video, we cover five main tips to deal with this type of situation:
- The first being to realise that this is a good dilemma to have. That is, when you lack information or facts, it's hard to make good points, as there is no substance for them. However, having too much information is a blessing - you can prioritise your key points in a summarised manner, while backing them up with deep data only when necessary;
- The second tip being to use the actual "layer conveyor" technique. That is, defining layers of detail in a presentation. Layer 1 is the short version (30 seconds or 1 minute - the "elevator pitch"), then Layer 2 is 2 to 3 minutes, and so on. You start with the first layer, ask if the audience needs more information, proceed to Layer 2, and so on. You only go as deep as you need;
- The third tip being that this causes prioritisation and not exclusion of information. Many communicators are paralysed in this type of situation because they don't want to exclude information. And you don't need to. You can mention all the information, you just prioritise it by layers;
- The fourth tip being that structure is needed in order to perform this. You need to know the top 3-4 main points of a presentation or ask in order to do the "Layer 1 version" of them, the "Layer 2 version" of them, and so on. Structure by itself is also a persuasion tool, which helps people memorize content in an easier way;
- The fifth tip is that this tool is very flexible by nature, allowing you to structure and summarize content in any personal or professional area of life, and for any type of pitch. You can have a Layer 1, 2 and 3 for a business case for data management, or a Layer 1, 2 and 3 for why your friends should watch this movie - or anything in between;

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