You're Your Own Niche - Personal Branding for the Multi-Passionate Creatives

If you're a multi-passionate creative like me, you might be struggling with finding your own niche. While having a niche is important in a company brand, boxing yourself to a narrow niche can feel limiting as a personal brand.

This video shares my struggle with finding a niche for my personal brand and helps you understand why you don't always have to niche down. This video is perfect for multi-passionate content creators who want to choose a niche without restricting their creativity.

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🙋🏻‍♀️ WHO AM I:
I'm Joann, a licensed architect turned marketer in tech. I talk about architecture, career, and personal branding.

[jackspde]

“Jack of all trades, Master of none, Often times better, than a Master of One” people never say the whole quote which messed me up. I dealt with this most of my adult life. But was really stuck a few years ago. I now embrace it. Music, Film, and Comedy. It’s all me. I am the Niche.

[Ash_Aszhari]

I think one of the main problems is that we've somehow switched to viewing everything we do, as a way to earn income, and a way to communicate our identity to others online. Everyone is always multi-faceted. Why do we need to monetise or brand-ify everything? Sometimes it's good to recognise that even though we find great pleasure in doing something, its purpose need not be anything more than that - to bring us pleasure, to be a hobby, a pastime.

[ShalomDove]

Being multi passionate is beautiful. The only reason people “niche” on youtube is because it’s easier for the algorithm… but the algorithm can figure it out. There’s no reason we need to bow to the algorithm all the time.

[tkoghdn]

I really really really relate to this. I can code, I am obsessed with Physics, medicine, spirituality, I make music, have built a few businesses, etc etc etc. you rock. I agree with you, some creatives are more fulfilled in doing as much as possible. :D

[haltwhogoesthere]

I can really relate to this. Im someone who wants to be an author, a YouTuber, a poet, a musician and so much more but I always felt weird because I can’t niche down. I just want to express myself as much as I can.

[planetofiola]

Same with mee.. I have so many passions. Well everybody can tell from videos on my youtube, so I can't focus on 1 passion :, )), I play metal music, I learn how to sew, I build a business, I travel, I cook, etc, etc. And I just realized that i have so many. What I know is I really enjoy to learn new things. Btw thank you for sharing :)

[MariYumeCh]

When you started talking about how doing a personal brand may not get you as many likes or subscribers, but it will get you a community of people who really resonate and care about you-

i felt that a lot. thank you for saying that in this video because i really needed to hear that.

[tangokaleidos]

we have to realize that all of our passions complement each other instead of thinking they work against each other. For example, I'm a musician, artist, and dancer and I have spent time focusing on each of these in cycles and the more I learned as a musician, I was able to apply that to dance and art. The more I learned about art, I was able to apply that to music and dance. The more I learned about dance, I was able to apply that to art and music. Each break I had from one was not a setback but greatly improved my creativity and technique when I came back to it. I really never separated any of them. We are multifaceted beings. One thing we can do is to create a series of whatever specific niche we are passionate about at the moment and then start another series of works in another subject or style.

[snakewomangirl]

I can relate to this & your act of sharing has helped to release some shame about my creative life. I only share my paintings on SM but I also make textile dolls, jewellery, crochet, cards, printed & handmade collages. I’m an avid walker, reader & writer have written over 200 A4 journals (I’m 60). Other interests include vanlife, astrology, gardening, foraging, spirituality, therapeutic processes.
The two threads that tie it all together are healing and curiosity. The anxiety that fed my need for recognition & acceptance (aka “likes”) has finally dissipated through a lot of therapeutic & reflective work. Meditation helped too.
I think our collective loss of social bonds & the unattainable aspirations capitalism sells us has led us all the feel alone and invalidated by “the group” unless we appear to be an algorithmic niche dream. The majority of us are complex human beings who have a deep seated need for human & a spiritual connection (whatever that means to you). A diet of stylised images does not reflect the reality of life. Enjoy your passions & the quietness of your tea ceremonies.

[euqinuscorner]

This is so me… I’ve got a million projects going on at the same time, it is chaotic but still I feel really good, creative and productive. Thanks for sharing this, it hit home for me.❤

[Torah.minded]

I think part of the reason why most people talk about niching down or picking one thing to focus on is because whatever you love or are good at and can study and experiment with the most, can convert to a career. And if you become really good at this thing then you can become very financially stable. If financial stability and worrying about bills wasn't a thing, then everyone would be able to spend their time embracing their multiple passions without the anxiety. 🙂

[clarissaramseystudio]

So glad I caught this! I’m an abstract artist, author, podcaster, organizational psychologist, and transformational coach for creatives. Thank you.

[LevelSelf]

Every single day, we all have to balance our lives between work, family, friends, hobbies, "me" time and so on. So, is it even mentally healthy to "niche down" on a platform? Having multiple passions would be nothing different than balancing things out naturally. That's why it's so difficult to niche down. We don't do that in our own daily life. So, why do it for a platform? I'd rather see every aspect of what you do and listen to you talk about everything than get only one single demension of who you are. Love this video. You're so relatable! :)

[ScottErb]

Yes! Totally agree! As a creative with so many passions, (my wife as well) we struggle with coming up with content for the same reasons. I have several instagrams that show off different sides of my creativity. We are still coming up with others, but we are finding that maybe we should just Niche as "Artists" and just show all of our creative sides. Let's see what happens. Thanks so much for being vulnerable and sharing this with us!

[bnaqua]

omg this resonates SO much w me 😭 I've been doing my channel for over 7 years, switching niches almost with each video lmao, so growth has been steady but kind of slow. But at the end of the day, that's what feels more authentic to who I really am and how I focus on various topics and activities in my life.

PS: pizza donuts sound soooo good! would eat lol

[MatthiasLenardt]

Hi Joann,
don't look for a niche; YOU are the niche!
Be flexible and follow your passion, than you can always inspire.
I love your voice! So soft and sweet; your radiate lot's of harmony.
Much love,
Matthias
P.S.
... waiting for new videos. The last one is one year old. Many people will love your style 🤗

[briacarter]

I am going through this right now. I think with people like us WE are supposed to be the niche. Let our gifts and personality shine through. We share our gifts with the world without expectation❤❤❤ Just do YOU

[streetschoolprof.]

Great video Joann. You just earned my subscription. Keep going!

[amit]

I don't know how I chanced upon this video but it is a life-changing moment. I am an author of a fiction novel, a passionate marketer, a storyteller, a blogger, a singer, I have several podcasts in my name, a painter, and a prolific trainer... yet at 55 I mostly feel lost and unsure of whether all these things that I do are my qualifications or disqualifications as I cannot hold on to any single thing for long leading to so many unfinished projects. Having watched the video, I now feel proud to be who I am and the guilty feeling for not sticking to one single thing is really gone.

[laurettaoshomoh]

I can totally relate to this… for a couple of years, I thought something was wrong with me, I’m glad I understand myself better now. Thank you for this, it’s a reminder that I’m not alone❤️