'I have lots of interests... I don't want to niche!' | HERE'S WHAT YOU SHOULD DO!

I get it. You have multiple interests and you don't want to niche. When I was starting my channel, all the YouTube gurus we're advising you to niche down. Buttt, I felt like I had more to talk about than just one topic!

There's a strategy that works better than niching and it'll give your content some variety while still having a focal point. The strategy I use is creating a Target Audience Persona.

In this video, I break down the difference between how to find your niche, how to create a target audience and how to create a target audience persona!

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I'm Erin and I'm a full-time entrepreneur. I have a digital marketing & video production company called Erin On Demand. I teach entrepreneurs how to stand out online through content marketing, digital strategy, and video production. I’ve worked with companies from National Geographic, to local mom & pop shops, helping them create compelling content that attracts their target audience. This channel takes you through my journey of building my business from the ground up, while sharing information on how I market, strategize, and operate in my business… to hopefully help you build yours!

[janelle_godin]

ive done both and noticed that when you have a niche, people dont follow you for you. you think they're loyal followers, but they're not. they'll click unfollow the second you post something that isn't your exact niche. when you post whatever you want is when people will grow attached to you and watch all your stuff whatever you post

[NicoleIvory]

This is definitely the first time I’ve ever seen someone say to stop niching down. I gotta hear this!!!

[tylerwasabi]

If you’re doing YouTube, you most definitely don’t have to niche. Even a lot of YouTubers that do, they’ll do the same thing for 1-2 years and do the next thing for 1-2 years. YouTube videos get a lot of engagement based on what EVERYONE wants to see not just your subs. Now with a Instagram business page and websites, it should be niched down. If you want to do multiple things think about constructing multiple pages. For instance: you want to sell all kind of candles. Have a page that sells ALL of your ideas. Then one that is Faith based and one that is funky/unique. Each IG page can target THAT particular customer.

[contemporarysumera]

I am finally realizing that creating content that I'd like to watch as an audience is the way to go. It helps gather like minded people as subscribers and grow a community that's supportive and engaging. It also helps to keep it so healthy for the mindset and keeps you motivated as well.

[EmmaRoseLondon]

My coaches have told me for years to niche down *'the riches are in the niches'* .. if anything it's held me back *so* much!
I came to realise that I was my target audience, so now I just create content that I'd like to consume :)

*Great video as per Erin!* Thank you for sharing *xx*

[kavitakasafar]

I’m reading this after 2 years & I’m happy to read that it’s not necessary to niche

[DeniseAdore]

I agree! My niche was natural hair because I was always told the best way to be successful on YT is to have a niche. But after a couple of years that niche actually wasn’t beneficial for me creating consistent content because there’s no way I can wash my hair 3 times a week. So over the last few months I’ve been trying to dig myself out of that niche hole and incorporate my other interests such as makeup, fragrance and skincare. It can be discouraging because those videos don’t get as many views as my natural hair content because that’s what my channel was built on. But it’s a way for me to build a new audience that are interested in my other interests and allows me to create more content. So I’ll keep pushing to grow those views for makeup, fragrance and skincare. Because one thing I’ve learned about content creating, if you’re not doing the things you love you won’t continue to create. I always want YT to be fun and something I enjoy and not feel like just another job 😉

[AshAlexander]

Thank you for this. I’ve stalled making content and giving it my all because of the whole “pick a niche” thing. It almost makes me not want to create because creating should feel free and I just felt boxed in

[drnatashahenry]

Thank you I love this ! I'm a doctor and I felt like my content has to be only health but I love other things other than health, I also realized I want my socials to be an escape. I'm so much more than a doctor.

[Monique]

So glad YouTubers are normalizing not having only one niche, thanks for this video !

[Lor_Kreny]

Yeah, I'm too versatile to Niche Erin. I'm with you on this one.

[xerindavisx]

I completely agree. If you're doing youtube as a passion long term, I think avoiding niching down is better. The channel can change as you change!

[ceebeeworld]

I started my YouTube channel in November...I'm struggling far as subscribers and views but I'm not giving up..Your video has truly inspired me..I won't give up😊❤💪🏾

[serenacorrinne]

I’ve literally felt like this for years! Holding out on even trying in the first place because I could never decide on just one thing or category. I’m just now setting the intention to figure out how to go about expressing my creativity without limits. I was just on the phone talking to a friend about this exact thing, opened up YouTube and this is the first video that popped up. Needed to hear this 🙏🏽

[MichaelMorgon]

Omg, thank you so much for this!! My ADHD takes me all over the place, (I’ve tried to fight it for years) but this perspective makes me so much more comfortable to simply create the content that I genuinely enjoy!

[inspirationwithnicole]

I was amongst those who requested this video! Target Audience Persona (TAP) makes so much more sense to me, than “niching” down super specifically. I thought of this before and glad that you touched on it. I will save this video to refer to later on. Great video👏🏿

[strongfragilefinance]

This was helpful, we're not speaking to niches, we're speaking to and trying to reach real people

[robynlong]

Niching down would crush my creative soul. When you create anything it has your signature and aesthetic because that's how you approach things. We all have certain preference's that consciously and unconsciously go into everything that we create.

[momisinthemood]

Stares at Atomic Habits and Becoming on my bookshelf. 👀😅 I love the idea of a target audience persona.

[Reequired]

Halfway through the video and I’m shook because this video was right on time. Starting out i DID NOT want to niche but i felt like that was the only way for me to grow. I had so many ideas on just adulting as a whole. Thank you much for this. Thank you God for confirmation 🥲