Infinite Scrolling | When to use it and When not to use it

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#uxdesign #scroll #ux
Infinite Scrolling | When to use it and When not to use it

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Any listing page which loads content continuously as the user scrolls down without pagination is known as Infinite scrolling.

Now let’s have a quick look the listing page with infinite scrolling and it’s benefits post which, we will see the drawbacks and when to use it.

Top 3 Benefits of Infinite Scrolling
1. Less disruptions.
2. Reduces interaction cost.
3. Suitable for mobile devices.

Top 3 Usability Issues Caused by Infinite Scrolling
Despite the benefits discussed above, infinite scrolling does have several drawbacks, which can impair the user experience:
• Feeling of completeness
• Increased page load
• Impact on SEO performance

How to find if Infinite Scrolling is Right approachfor Your Design?
Because of the usability issues that infinite scrolling can cause, we do not recommend it when users will want to use the listing page’s content to:
• If the user is looking for a specific article or item
• Compare or choose between several products that might be very far apart in the list

To assess what is the best solution for your website consider the advantages and limitations of each of the four options. You should ask yourself questions like:
• Who are your users?
• What are your users’ goals when they visit your site?
• Which devices do your users primarily use to access your website?

Infinite scrolling approach is recommended where users will want to scroll through similar items with no particular task or goal in mind — for example, social media, entertainment or news.

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Infinite Scrolling | When to use it and When not to use it
#uxdesign #scroll #ux