Overpriced: The Wrong Way to Get More Listings - Kevin Ward @ YesMasters.com

In this video Kevin explains why you never want to take an overpriced listing.

REASON #1: It’s BAD BUSINESS.
Because it doesn’t represent your client’s best interest. In any other profession, misrepresenting a client like this would be inexcusable.

For a CPA to prepare prepare your taxes wrong to make more money. a criminal offense.
For a doctor to perform a surgery you didn’t need…or to prescribe a drug for the kickbacks from the pharmaceutical company… malpractice.
For an attorney to take a case he/she knows you can’t win just to charge you a retainer. You would want them disbarred.
For a dentist to do a root canal on a healthy tooth… malpractice.
But for an agent to take an overpriced listing….it's considered business as usual. It's time for us to raise the bar and cut the B.S. (bad sales), and start representing our clients' best interest ahead of our own.

REASON #2: IT’S BAD MARKETING.
This idea of taking a listing to get your sign out there and for the buyer calls, beyond being unethical and unprofessional, it makes the listing agent look bad.

Your sign in the same yard month after month with no SOLD sign showing up is marketing to every homeowner in the neighborhood…but it’s not the marketing you want. What exactly are you advertising? Your incompetence and inability to get results. And when your sign comes down a few months later without the house selling, you just told every homeowner in the neighborhood NOT to list with you.

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[Turbotax]

You are on fire ! 3 videos in one week what's up :)

[movingtotampa]

Thanks Kevin.  I was having this conversation with a fellow agent today with regards to a FSBO seller who wanted to list however he's overpriced and reluctant to price it correctly.  I'm still working to educate the FSBO and take the listing.  My fellow agent has the old school way of thinking as explained in your video.  His thoughts being I should take it regardless of the pricing issue.  I definitely need to share this video link with that same agent :-)